Multi-homing on SNSs: The role of optimum stimulation level and perceived complementarity in need gratification

Gu, Rui; Oh, Lih-Bin; Wang, Kanliang

doi:10.1016/j.im.2016.02.009

Cited by 35 publications

(30 citation statements)

References 98 publications

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“…Fourth, consumers with high OSL are more likely to perceive advantages of P2P accommodation. This finding is consistent with those reported in previous studies, which found that users with high OSL tend to perceive additional value from the adoption of new social networking sites (Gu et al , 2016). In addition, consumers with high OSL are more likely to perceive satiation of hotels, which is in line with prior studies.…”

Section: Discussionsupporting

confidence: 93%

“…The epistemic value instrument was adapted from Williams and Soutar (2009). The items for OSL were adapted from Gu et al (2016). Meanwhile, the items for satiation with service and satiation with decoration were adapted from Ha and Jang (2013b).…”

Section: Methodsmentioning

confidence: 99%

“…In information systems, Mahatanankoon (2007) showed the role of OSL in determining text messaging use and mobile commerce intention. Gu et al (2016) synthesized OSLT, uses and gratifications theory and literature on choice complementarity to investigate users’ intention to multi-home on social networking sites. Lin et al (2014) found that OSL positively influences top managers’ innovative information technology championing behavior.…”

Section: Theoretical Foundationmentioning

confidence: 99%

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Switching from hotels to peer-to-peer accommodation: an empirical study

Yan

Zhang

2019

ITP

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Purpose Peer-to-peer (P2P) accommodation has become increasingly popular in recent years, and hotels are facing unprecedented impacts. Attracting new consumers and retaining existing ones are critical to the success of P2P accommodation and hotels. The purpose of this paper is to examine three categories of antecedents for hotels consumers’ switching intention: push (i.e. satiation), pull (i.e. perceived value) and mooring (i.e. optimal stimulation level) factors using push–pull–mooring (PPM) model. Design/methodology/approach Airbnb was chosen as the research context. An online survey was conducted to examine the proposed research model and hypotheses. A total of 292 valid data were collected from Airbnb users through a survey. Findings The findings show that the three categories of factors have positive and significant effects on switching intention. Additionally, the mooring factor has a significant moderating effect on the relationship between pull factors and switching intention. Furthermore, the mooring factor affects both pull and push factors. Originality/value First, this is one of the early studies to pay attention to switching intention from hotels to P2P accommodation. Second, to provide a comprehensive understanding of consumers’ switching intention, the authors use PPM model to establish the research framework. This research improves the understanding of consumer’s switching intention by identifying the push and pull factors based on the differences between hotels and P2P accommodation in accordance with optimal stimulation level theory and consumer value theory.

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Section: Discussionsupporting

confidence: 93%

Section: Methodsmentioning

confidence: 99%

Section: Theoretical Foundationmentioning

confidence: 99%

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Switching from hotels to peer-to-peer accommodation: an empirical study

Yan

Zhang

2019

ITP

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“…In contrast, people with low levels of OSL prefer and feel comfortable with low levels of activation (Raju, 1980;Richard and Chebat, 2016). This notion has been confirmed by empirical research, which has found that individuals with higher levels of OSL are more likely to become involved in novel, complex, intense or recreational activities than those individuals with low levels of OSL (Chang, 2017;Cho and Workman, 2014;Gu et al, 2016Gu et al, , 2018.…”

Section: The Personality Trait Of Oslmentioning

confidence: 80%

Imagine, feel “there”, and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects

Rodríguez‐Ardura

Artola

2019

ITP

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Purpose -Mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is scarce on the immersive experiences prompted by m-Facebook, and how these experiences facilitate users' engagement, their positive attitude towards Facebook and their continued use of it. The paper aims to discuss these issues. Design/methodology/approach -This paper theoretically and empirically analyses m-Facebook users' immersive experiences, along with their affective and behavioural effects. Findings -The results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user's optimum stimulation level has on them. Originality/value -The investigation offers a foundation for understanding users' immersive experiences on m-Facebook, and informs practitioners who aim to enhance users' engagement with, attitude towards, and continued use of m-Facebook content.

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“…The relationship between low-level of uncertainty and preferred SNSs usage has been proposed and tested in various forms of SNSs research [4] [5], [55], [26]. In addition, Burhanna, Seeholzer and Salem [10] found that interactive strategies have a significant effect on low level of uncertainty which also resulted to user's social attractiveness in term of SNSs use.…”

Section: The Influence Of Low Level Of Uncertainty On Preferred Snss mentioning

confidence: 99%

Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents

Gambo¹,

Özad²

2021

J. theor. appl. electron. commer. res.

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Proliferation of social media platforms such as Facebook, Instagram, Twitter, WhatsApp, Snapchat and others among their numerous strengths unfortunately came along with some inconveniences such as uncertainty users face during communication. The aim of this study is to determine the preference of Social Networking Sites for uncertainty reduction by international students and local community. The research adopted quantitative methodology to find out international students' preference of Social Networking Sites with respect to reducing the level of uncertainty. In line with previous research, results of the study indicate a direct relationship between preference of SNSs and low-level of uncertainty. Thus, the results reveal that active, passive and interactive strategies used by the international students play an important role in the degree of uncertainty faced by the local and international students.

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Multi-homing on SNSs: The role of optimum stimulation level and perceived complementarity in need gratification

Cited by 35 publications

References 98 publications

Switching from hotels to peer-to-peer accommodation: an empirical study

Switching from hotels to peer-to-peer accommodation: an empirical study

Imagine, feel “there”, and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects

Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents

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