Consider the sequential optimization of a continuous, possibly non-convex, and expensive to evaluate objective function f . The problem can be cast as a Gaussian Process (GP) bandit where f lives in a reproducing kernel Hilbert space (RKHS). The state of the art analysis of several learning algorithms shows a significant gap between the lower and upper bounds on the simple regret performance. When N is the number of exploration trials and γ N is the maximal information gain, we prove an Õ( γ N /N ) bound on the simple regret performance of a pure exploration algorithm that is significantly tighter than the existing bounds. We show that this bound is order optimal up to logarithmic factors for the cases where a lower bound on regret is known. To establish these results, we prove novel and sharp confidence intervals for GP models applicable to RKHS elements which may be of broader interest.1 Zeroth-order feedback signifies observations from f in contrast to first-order feedback which refers to observations from gradient of f as e.g. in stochastic gradient descent [see, e.g., Agarwal et al., 2011, Vakili andZhao, 2019].Preprint. Under review.