Multi-actor collaboration in platform-based ecosystem: opportunities and challenges

Mukhopadhyay, Sandip; Bouwman, Harry

doi:10.1080/15228053.2018.1479160

Cited by 18 publications

(17 citation statements)

References 32 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…According to Mukhopadhyay and Bouwman (2018), the DBP and its users do not have formal authority over other users and partners. Thus, relationships between platform owners and its users are different from, and more challenging than, structured principal-agent relationships in traditional channels and buyerseller relationships.…”

Section: Governance Of Dbpsmentioning

confidence: 99%

See 1 more Smart Citation

The Role of Marketing in Digital Business Platforms

Rangaswamy

Moch

Felten³

et al. 2020

Journal of Interactive Marketing

188

118

View full text Add to dashboard Cite

Digital business platforms (DBPs) such as eBay, Google, and Uber Technologies have seen enormous growth; this paper explores their salient characteristics, the role of marketing in helping DBPs succeed, and important research topics for theory and practice. A new conceptual framework based on insights from transaction cost analysis outlines the role and impact of marketing in DBPs. A key role for marketing is to increase the number and quality of interactions on a DBP while reducing transaction costs for users and production costs for the DPB. The DBPs' interactions and the data thus generated are key enablers of value creation and value appropriation on these platforms. However, there are several challenges to resolve in value creation and value appropriation because DBPs cater to the needs of many different types of users. Therefore, DBPs should carefully coordinate and manage interactions among users on different sides of a platform. For researchers, there are many opportunities to reconceptualize some of the traditional roles of marketing in the context of DBPs.

show abstract

Section: Governance Of Dbpsmentioning

confidence: 99%

“…With outcome control, users are evaluated based on their performance or the extent to which they meet defined requirements (Mukhopadhyay & Bouwman, 2018). With such controls, DBP owners do not micromanage the platform but evaluate users on criteria relevant to the DBP's strategic objectives.…”

Section: Governance Of Dbpsmentioning

confidence: 99%

The Role of Marketing in Digital Business Platforms

Rangaswamy

Moch

Felten³

et al. 2020

Journal of Interactive Marketing

188

118

View full text Add to dashboard Cite

show abstract

“…Governance of industry platform is more challenging and needs urgent attention. Partners in this type of platform ecosystem can come from different industries having different life cycles, that is, infrastructure providers have lifecycles of 15-20 years, while service providers have very short lifecycles as well as different cultures and practices (Mukhopadhyay and Bouwman, 2018). The increasing cost and complexity of coordination can overshadow the gain coming out of collaboration.…”

Section: Theoretical Framing: a Multifaceted Definition Of Platformmentioning

confidence: 99%

Orchestration and governance in digital platform ecosystems: a literature review and trends

Mukhopadhyay

Bouwman

2019

DPRG

Self Cite

View full text Add to dashboard Cite

Purpose Because of the attention increasingly being focused on digital transformation, interest in business models of platform-enabled ecosystems is rising rapidly. Although there are different theoretical views on the role of ecosystems, a synthesis of research, with a focus on governance and orchestration in dynamic, multi-industry eco-systems, is lacking. Design/methodology/approach A systematic literature review was conducted by following a rigorous search protocol in the scholarly databases covering both journal articles and conference papers These papers were subsequently filtered, and finally, 48 relevant papers were selected for analysis. Findings The review identifies five key aspects of platform governance design that need close consideration: the meta-organisation or ecosystem design, coordination mechanisms, mechanisms for value co-creation, value appropriation mechanisms and architectural principles. To achieve balance among a set of competing demands, platform leaders need to devote adequate attention to these aspects. Practical implications Based on a literature review, the authors provide an overview of underlying theoretical views, research methods and key trends to develop a sound theoretical grounding for research on platform governance design. The paper also suggests research gaps in the existing literature and sets directions for researchers to strengthen the understanding of effective platform governance design. The paper also provides valuable information to managers in developing or leading a successful platform ecosystem. Originality/value The paper uses existing literature published in this topic and original in nature.

show abstract

“…Literature suggests that with the support of digital technologies such as AI and IoT, the collaborative aspect of a business ecosystem becomes more prominent (Tsatsou et al, 2010;Rong et al, 2013;Mukhopadhyay and Bouwman, 2018). Barros, Dumas, and Bruza (2005) analyze the rise of web service ecosystems, suggesting the potential to business, 'can interoperate with other services, be composed into long-running business processes, spanning intra-and inter-organizational boundaries, and be procured through different business domains and market sectors.'…”

Section: Collaborative Business Ecosystem and Digital Technologiesmentioning

confidence: 99%

AI and IoT-based collaborative business ecosystem: a case in Chinese fish farming industry

Xiao

Yang²,

Chen

et al. 2020

IJTM

View full text Add to dashboard Cite

show abstract

Multi-actor collaboration in platform-based ecosystem: opportunities and challenges

Cited by 18 publications

References 32 publications

The Role of Marketing in Digital Business Platforms

The Role of Marketing in Digital Business Platforms

Orchestration and governance in digital platform ecosystems: a literature review and trends

AI and IoT-based collaborative business ecosystem: a case in Chinese fish farming industry

Contact Info

Product

Resources

About