Mukbang as Your Digital Tablemate: Creating Commensality Online

Choe, Hanwool

doi:10.5040/9781350119178.ch-006

Cited by 3 publications

(2 citation statements)

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“…However, these images can also be seen as creating feelings of commensality, virtual togetherness and new contexts of sociability with followers, particularly if we consider that they are most commonly posted by everyday users rather than professional chefs, brands or influencers. In this way, they bear a striking resemblance to mukbangs -Korean livestreaming eating shows -which enable multimodal and collaborative performances of eating and particularly help combat the stigma of eating alone in Korea (Choe, 2020).…”

Section: Promotionsmentioning

confidence: 99%

‘Foodstagramming’ in early 20th-century postcards: a transhistorical perspective

O’Hagan

2022

Visual Communication

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Introduced in 1907, the ‘real photo’ postcard destabilized the boundaries between private and public life, enabling people to perform identity in ways that anticipate contemporary social media practices. In this visual essay, the author explores one particular phenomenon – the sharing of food – drawing comparisons with ‘foodstagramming’ in terms of its compositional structure, social objectives and communicative functions. In doing so, she challenges the supposed novelty of modes of self-presentation on social media, embedding them in a broader historical trajectory.

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Section: Promotionsmentioning

confidence: 99%

‘Foodstagramming’ in early 20th-century postcards: a transhistorical perspective

O’Hagan

2022

Visual Communication

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“…Th ird, we were interested in a certain variety in our selection of mukbang bjs, in terms of gender and a more general consideration of type of content. Th e stereotypical mukbang video displays an eating body that consumes food and interacts with the spectators, either by answering questions and comments from spectators or by merely talking about the food and everyday life (Choe, 2020). We chose one bj, Steven Sushi, whose content resembles the stereotypical mukbang content, while the remaining two bjs, Matt Stonie and MoonASMR, are quite unconventional.…”

Section: Chosen Mukbang Contentmentioning

confidence: 99%

Regarding the Mains of Others.

Nielsen

Petersen²

2022

MedieKultur

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The platformed logics of social media favor unique and spectacular content and thus encourage the production and display of unique and spectacular bodies. In the realm of social media, attractive and unattainable bodies have emerged as the norm rather than the exception. This article, however, sets out to investigate how a specific type of spectacular body comes into being by turning to the phenomenon of mukbangs. We explore how excessive food consumption, audiovisual aesthetics, media technologies, and platform logics all become constituents of the spectacular body’s performance. Our analysis will focus on two tendencies: First, the platformed body is distributed and comes into being through its entanglement with nonhuman agents, such as the microphone enhancing eating sounds, the camera and image composition displaying the food’s excessive quantity, and the food’s entanglement with the body through a spectacle of excess. Second, mukbang videos cater to a spectating body ready to be affected by the exceptional body capable of extreme eating and how this bodily performance transcends the medium, and the videos produce disgust or cravings.

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Rejecting Shame: Fat Activism, Social Media, and Food Performances

Aretz¹

2022

Politique Américaine

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Le « Fat Activism » (« militantisme des gros ») vise à rejeter la stigmatisation des corps gros ; ce mouvement demeure fragmentaire et controversé. Dans ses incarnations contemporaines, il se manifeste principalement sur les réseaux sociaux et crée ainsi un espace mondial ouvert qui, par la mise en scène de la vie quotidienne des militant.es, construit un mouvement collectif de résistance. Les « Fat Studies » n’étudient que peu cette présence en ligne des militant·es par le biais de la représentation de la nourriture et de l’acte de manger. Cet article analyse la fonction de ces performances alimentaires comme actes de résistance. Le fait de documenter et de rendre publique la consommation joyeuse de nourriture conçue comme « malsaine » manifeste un refus de la stigmatisation. Les trois études de cas choisies – Christy Collins, Candy Godiva et Marissa Matthews – permettent, à travers une approche inspirée de l’étude des mouvements sociaux, de décrire les mécanismes de ce rejet de la honte.

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Mukbang as Your Digital Tablemate: Creating Commensality Online

Cited by 3 publications

References 0 publications

‘Foodstagramming’ in early 20th-century postcards: a transhistorical perspective

‘Foodstagramming’ in early 20th-century postcards: a transhistorical perspective

Regarding the Mains of Others.

Rejecting Shame: Fat Activism, Social Media, and Food Performances

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