The emergence of the Internet of Things has led to the creation of technological
environments thatsmartly manage various applications, such as those typically in a Smart
City. These applications canenhance the administration of various services by providing
dynamic responses based on sensor datato suggest, for instance, where to park, which
public transportation to use, or which event to attend.In this scenario, even the world
of Cultural Heritage could benefit. This paper aims to introduce anew approach, based on
the Internet of Things (IoT) paradigm, to enhance Cultural Heritage fruition.One of the
most significant challenges in this sector is classifying and predicting visitor
behavior bycollecting their activities, preferences, and needs. The proposed approach
aims to present an Internetof Things framework geared toward data collection, which
feeds a model capable of reproducing andtherefore predicting the dynamics associated
with visitors’ interactions with cultural heritage, i.e.,points of interest (POI), and
with the available technologies. A prototype was developed and testedin the Salerno
downtown area for experimental purposes, obtaining promising results.