Abstract:The objective of this article was to analyze the factors that influence micro, small and medium-sized Mexican companies in the adoption of e-commerce. Data from the 2019 Economic Census, conducted by the National Institute of Statistics and Geography, were used. The sample included 135 775 companies that reported online revenues in 2019. For the analysis of the information, Tornatzky and Fleischer's technology, organization and environment framework was taken as a basis, and a multiple linear regression model … Show more
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