Moving the mountain: Stigma removal, strategic industry, and the Indian civilian nuclear industry

Abstract

The present study examines stigma removal in the context of strategic industries. Strategic industries are critical from a national interest perspective and may not be able to engage in conventional stigma management strategies, such as concealment, dilution and coopting stakeholders, identified in extant literature. The present in‐depth qualitative study of the Indian civilian nuclear energy industry, a strategic industry within the Government of India, identifies two strategies, namely dependency reduction and category repositioning through responsible behaviour, employed in order to eradicate a global level stigma. The study concludes with implications for strategic industries and stigma management literature.