“…3, we build on our previous work (e.g., Shepherd, 2003;Shepherd, Patzelt, Williams, & Warnecke, 2014;Shepherd, Patzelt, & Wolfe, 2011) to acknowledge the frequency of failure given the uncertainty of the entrepreneurial process-failure of projects within an established firm and the failure of entrepreneurial firms. We then highlight how future research can make an important contribution to knowledge and open up new ground for subsequent research by exploring (1) the financial, social, and psychological consequences of failure; (2) the inter-relationships between the financial, social, and/ or psychological outcomes of experiencing failure, including magnifying and dampening effects; and (3) the processes of sensemaking and learning from failure, especially those related to developing plausible stories of failure.…”