Motorsport Going Global 2007
DOI: 10.1057/9780230593381_5
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Motorsport Going Global

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Cited by 3 publications
(4 citation statements)
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“…Rallying was a difficult sport to televise in the age of broadcast scarcity, but it was well placed to take advantage of new broadcast models and technologies that came with the emergence of digital plenitude (Tickell & Evens, 2021). Continual change through technology has always existed in motorsport, helping define its culture, making fans more open to its pressures (Henry et al, 2007). It has allowed the sport to start the standardization of its events and culture.…”
Section: (Re)creating the Tv Productmentioning
confidence: 99%
“…Rallying was a difficult sport to televise in the age of broadcast scarcity, but it was well placed to take advantage of new broadcast models and technologies that came with the emergence of digital plenitude (Tickell & Evens, 2021). Continual change through technology has always existed in motorsport, helping define its culture, making fans more open to its pressures (Henry et al, 2007). It has allowed the sport to start the standardization of its events and culture.…”
Section: (Re)creating the Tv Productmentioning
confidence: 99%
“…Cada una de las disciplinas se puede subdividir en diferentes categorías, variando estas en función del país en las que se practiquen. En el caso del automovilismo, se tomará como referencia la clasificación ofrecida por Henry et al (2007), por tratarse de la británica, cuna del automovilismo mundial (Hassan y O'Connor, 2009). Se profundizará en la española más adelante.…”
Section: Turismo Automovilístico Y De Ralliesunclassified
“…Las disciplinas automovilísticas están generalmente regladas por una Federación, siendo la Federación Internacional de Automovilismo (FIA) el máximo exponente regulador a nivel mundial. Cabe resaltar que no todas las disciplinas que se relatan en la clasificación de Henry et al (2007) están recogidas dentro de dichos campeonatos, ya que no todas cuentan con la misma relevancia y seguimiento a nivel internacional. En total, el organismo se encarga de la organización de más de 1.000 competiciones automovilísticas: 305 pruebas pertenecientes a sus propios campeonatos y copas, y las restantes a otras carreras de carácter internacional (FIA, 2018).…”
unclassified
“…These trends include shifting sponsorship dynamics. Up until the 2010s, global sponsorships in motorsports concentrated on Formula 1 (F1) and the World Rally Championship (WRC) (Henry et al , 2007; Næss, 2014; Cobbs et al , 2017). As Formula E has secured the exclusive right to host a fully electric formula-based world championship from Fédération Internationale l'Automobile (FIA, the world's governing body of motorsport) until 2038 (no electric F1 for a while, then), sponsors now see activation opportunities in areas previously alien to motorsport, according to Alejandro Agag, founder and chairman of Formula E. He argued in 2018 that the key driver when a decision about sponsorship is taken is association with the right message, which he thinks Formula has to offer:…”
Section: Introductionmentioning
confidence: 99%