Motorsport Going Global

Henry, Nick; Angus, T. C.; Jenkins, Mark; Aylett, Chris

doi:10.1057/9780230593381_5

Cited by 3 publications

(4 citation statements)

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“…Rallying was a difficult sport to televise in the age of broadcast scarcity, but it was well placed to take advantage of new broadcast models and technologies that came with the emergence of digital plenitude (Tickell & Evens, 2021). Continual change through technology has always existed in motorsport, helping define its culture, making fans more open to its pressures (Henry et al, 2007). It has allowed the sport to start the standardization of its events and culture.…”

Section: (Re)creating the Tv Productmentioning

confidence: 99%

Powerful Owners and Powerful Legacies. What Drives Change in the World Rally Championship?

Tickell

Næss

Evens

2021

Journal of Global Sport Management

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This study seeks to identify the impact of a commercial turning point in the FIA World Rally Championship (WRC) in 1999 and the 2013 takeover by the current promoter's media strategies. Drawing upon 21 qualitative interviews with key stakeholders in the WRC coupled with theories of institutional logics, mediatization and strategic legacy, the findings demonstrate that the decisions and culture of the sport can be powerful as the new owners seek to influence the direction of sport in their own image. Sport managers who are dealing with change processes and sport management researchers should identify where an organization's self-reinforcing mechanisms and processes exist in order to balance sporting tradition with organizational culture.

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Section: (Re)creating the Tv Productmentioning

confidence: 99%

Powerful Owners and Powerful Legacies. What Drives Change in the World Rally Championship?

Tickell

Næss

Evens

2021

Journal of Global Sport Management

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“…Cada una de las disciplinas se puede subdividir en diferentes categorías, variando estas en función del país en las que se practiquen. En el caso del automovilismo, se tomará como referencia la clasificación ofrecida por Henry et al (2007), por tratarse de la británica, cuna del automovilismo mundial (Hassan y O'Connor, 2009). Se profundizará en la española más adelante.…”

Section: Turismo Automovilístico Y De Ralliesunclassified

“…Las disciplinas automovilísticas están generalmente regladas por una Federación, siendo la Federación Internacional de Automovilismo (FIA) el máximo exponente regulador a nivel mundial. Cabe resaltar que no todas las disciplinas que se relatan en la clasificación de Henry et al (2007) están recogidas dentro de dichos campeonatos, ya que no todas cuentan con la misma relevancia y seguimiento a nivel internacional. En total, el organismo se encarga de la organización de más de 1.000 competiciones automovilísticas: 305 pruebas pertenecientes a sus propios campeonatos y copas, y las restantes a otras carreras de carácter internacional (FIA, 2018).…”

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Aproximación al perfil sociodemográfico y comportamiento del asistente a rallies

2021

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Los deportes de motor se constituyen como una de las modalidades deportivas con mayor número de adeptos. Los eventos automovilísticos en Galicia son reconocidos a nivel estatal por su excelente calidad, con un alto número de asistentes. Los rallies se establecen como la modalidad con mayor número de espectadores, lo que convierte a estas pruebas en un importante elemento dinamizador y desestacionalizador, celebrándose a lo largo de todo el año. El presente trabajo parte de la relevancia de estos eventos y pretende realizar una aproximación al perfil sociodemográfico y comportamiento turístico de los asistentes a rallies en Galicia. Para ello se recogen un total de 504 encuestas a asistentes a dichos eventos en el noroeste de España, concluyéndose que la mayoría de la población de estudio (alrededor del 44%) tiene un alto grado de fidelidad en cuanto a la asistencia a las pruebas automovilísticas (rallies de asfalto en particular).

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“…These trends include shifting sponsorship dynamics. Up until the 2010s, global sponsorships in motorsports concentrated on Formula 1 (F1) and the World Rally Championship (WRC) (Henry et al , 2007; Næss, 2014; Cobbs et al , 2017). As Formula E has secured the exclusive right to host a fully electric formula-based world championship from Fédération Internationale l'Automobile (FIA, the world's governing body of motorsport) until 2038 (no electric F1 for a while, then), sponsors now see activation opportunities in areas previously alien to motorsport, according to Alejandro Agag, founder and chairman of Formula E. He argued in 2018 that the key driver when a decision about sponsorship is taken is association with the right message, which he thinks Formula has to offer:…”

Section: Introductionmentioning

confidence: 99%

Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports

Næss

2020

IJSMS

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PurposeThe purpose of this paper is to demonstrate how companies activate their sponsorship of Formula E (for Electric) championship races to influence consumers' opinion of them as sustainable businesses.Design/methodology/approachDrawing on an original combination of promotional outputs (YouTube spots, social media releases and sustainability reports) from Formula E race title sponsors in the 2017–2019 seasons, the paper is a qualitative analysis of how these sponsors solve the value clash between traditional motorsport imagery and environmentalism to achieve “narrative authenticity”.FindingsFindings show that sponsors do not address this clash directly. Instead, the conflict itself is reframed as a question of what sponsors do to improve the environment, not what they ndo not do. Second, the timeframe for action is redefined, which means that the future is what counts, not the situation today or given aims like the UN 2030 Sustainable Development Goals.Originality/valueSponsorship activation through Formula E as way of generating green brand equity would come across as more credible if companies improved the use of cross-platform synergies to convey narrative authenticity. To qualitative researchers on sport sponsorship, the findings strengthen the understanding of brands as “cultural narrators”.

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Motorsport Going Global

Cited by 3 publications

References 0 publications

Powerful Owners and Powerful Legacies. What Drives Change in the World Rally Championship?

Powerful Owners and Powerful Legacies. What Drives Change in the World Rally Championship?

Aproximación al perfil sociodemográfico y comportamiento del asistente a rallies

Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports

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