Motives, hurdles, and dropouts

Katz, James E.; Aspden, Philip

doi:10.1145/248448.248464

Cited by 67 publications

(20 citation statements)

References 3 publications

(3 reference statements)

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“…Considering these kinds of ties may be particularly important given that they may be less likely to exist in rural communities than in other places. Future researchers would also do well to consider the role of direct network externality on the dis-adoption (vs. continued use) of the Internet in rural areas because it has been shown that significant numbers of people who adopt the Internet eventually stop using it all together (DiMaggio & Celeste, 2004;Katz & Aspen, 1997).…”

Section: Discussionmentioning

confidence: 99%

The Consequences of Personal Networks for Internet Use in Rural Areas

Boase

2010

American Behavioral Scientist

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Why are there fewer Internet users in rural areas than in urban areas? Researchers addressing this question typically focus on the lack of Internet infrastructure and demographic factors in rural areas. Rural areas often lack affordable Internet connectivity and contain relatively high numbers of people who are unlikely to adopt Internet connections at home-specifically the elderly and those without a postsecondary education. Although infrastructure and demographics are undoubtedly important factors, equalizing Internet adoption in rural and urban areas may require more than simply providing infrastructure that is affordable to a population of the right demographic composition. Drawing on the personal network approach and the concept of direct network externality, the author argues that the composition of personal networks in rural areas may hamper general levels of Internet adoption and high-speed Internet connection at home. To examine the empirical validity of this argument, the author conducted descriptive and multivariate analyses on data collected from a random-digit dial survey of 2,200 American adults.

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Section: Discussionmentioning

confidence: 99%

The Consequences of Personal Networks for Internet Use in Rural Areas

Boase

2010

American Behavioral Scientist

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“…Regular users of the Internet closely resemble this profile with most being described as male, approximately 35 years of age and with a relatively high level of education (Ducoffe, 1996;Kehoe, Pitkow and Rogers, 1998;Teo, Lim and Lai, 1997;Miller, 1996;Weber and Roehl, 1999). Furthermore, Katz and Aspden (1997) found that non-users of the Internet are more likely to be female, have a lower level of education and slightly older than Internet users. Non-users also perceive the Internet to be expensive and complicated to use, and feel a degree of discomfort with using computers.…”

Section: Internet Marketing and Adoption Of New Innovationsmentioning

confidence: 71%

Factors Affecting the Adoption of the Internet in the Public Sector

Napoli

Ewing²,

Pitt³

2000

Journal of Nonprofit & Public Sector Marketing

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Research in the area of electronic marketing has focused considerable attention on consumers' and advertisers' perceptions of the Internet as a marketing communication medium. Whilst such research has been undertaken mostly in the private sector, it is important to recognize, and attempt to understand, the growing number of public sector organizations that have an Internet presence. Results of a study of the perceptions of managers in public sector organizations of the Internet as a marketing communication tool are reported. Findings suggest that decision makers in the public sector who feel that there is a need for their organizations to have an Internet presence, are more inclined to adopt the Internet as part of their marketing communications

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“…Katz (1997) shows that the barriers to the adoption of the internet are represented by the inability to use the internet, the difficulty of access, the complexity of the technology and discomfort with the use of computer. Childers et al (2001) showed that the perceived ease of use is a determinant of attitudes toward interactive storage.…”

Section: Perceived Ease Of Usementioning

confidence: 99%

The determining factors of broadband use in Africa: inhibitors and enablers of the use of mobile broadband

Sawadogo¹

2017

Afr. J. Mark. Manage.

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This study extends Technology Acceptance Model (TAM) to study inhibitors and enablers of the use of mobile broadband in Africa. The conceptual model tested incorporates two key constructs into TAM: Perceived price and energy -are also analyzed. Results from online survey, of 114 mobile internet consumers supported the model. The study identified the factors that can influence their decisionmaking and the various obstacles they face in the use of mobile-broadband. The theoretical and managerial implications of these results are discussed.

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Motives, hurdles, and dropouts

Cited by 67 publications

References 3 publications

The Consequences of Personal Networks for Internet Use in Rural Areas

The Consequences of Personal Networks for Internet Use in Rural Areas

Factors Affecting the Adoption of the Internet in the Public Sector

The determining factors of broadband use in Africa: inhibitors and enablers of the use of mobile broadband

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