Motivators and barriers of ulam consumption among residents from low-cost housing areas in Kuala Lumpur
Hanis Mastura Yahya,
Nurul Aini Fadzleena Mohd Zuhaimi,
Sameeha Mohd Jamil
et al.
Abstract:PurposeUlam is a traditional salad that contains high levels of antioxidants and is commonly consumed in raw form. However, the average ulam consumption among the low-income Malaysian population was only ½ serving daily. Thus, this study aimed to explore the motivators and barriers to ulam consumption among residents of low-cost housing areas (household income RM4849 or $1015.50) in Kuala Lumpur, Malaysia.Design/methodology/approachSix focus group discussions were conducted with 27 Malay residents aged 18–59 y… Show more
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