Motivations for participating in charity-affiliated sporting events

Bennett, Roger; Mousley, Wendy; Kitchin, Paul James; Ali-Choudhury, Rehnuma

doi:10.1362/147539207x223375

Cited by 84 publications

(187 citation statements)

References 21 publications

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“…Charity sporting events have a broad appeal. Bennet, Mousley, Kitchin, and Ali-Choudhury examined the motivating factors for participation in charity sporting events and identified four major motivations: personal involvement with the good causes supported, opportunities to lead a healthy lifestyle, involvement in the sport in question, and a desire to mix socially with other attendees [16]. Out of these broad categories, adolescents may be particularly influenced by the opportunity that these events present to spend time socially with their peers, as peer influences are especially important in this developmental period [17].…”

Section: Predisposing Factorsmentioning

confidence: 99%

Charitable Sporting Events as a Context for Building Adolescent Generosity: Examining the Role of Religiousness and Spirituality

2016

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Abstract:Previous research demonstrates an association between religiousness, spirituality, and generosity in adolescents, but few studies have tested the mechanisms by which religion might facilitate the development of generosity in real-world contexts. In this paper, a theoretical model is presented describing the potential mechanisms by which engagement in transformational contexts (i.e., participating in charity marathon training) may lead to the development of generosity in adolescents. Participation in charity sporting events is theorized to increase generosity through both higher-order mechanisms, such as sanctification and the development of transcendent identity, and lower-order mechanisms, such as increased entitativity, positive emotions, and dissonance reduction. An empirical strategy for testing the model is presented; suggested methods for inquiry are longitudinal mixed method designs incorporating observations, questionnaires, and qualitative interviewing. Additionally, a case study of ongoing research on adolescents running with Team World Vision is described as an application of the model to an actual research context.

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Section: Predisposing Factorsmentioning

confidence: 99%

Charitable Sporting Events as a Context for Building Adolescent Generosity: Examining the Role of Religiousness and Spirituality

2016

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“…Existen personas que participan en carreras con causa para demostrar su afiliación con ciertas organizaciones filantrópicas y de caridad (Bennett et al, 2007). Al pagar una cuota que se traduce en donativos para una causa social, los participantes reciben no sólo las bondades del correr, sino que además alimentan su autoestima al sentirse bien por apoyar a otros; y al compartir sus fotografías en las redes construyen una imagen favorable:…”

Section: Corredores Con Causaunclassified

Personal Branding: Una tendencia del marketing holístico como proceso formativo

López¹,

Fierro²,

Rodríguez³

2017

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“…Bennett, Mousley, Kitchin, and Ali-Choudhury (2007) identified three categories of drivers for sport participation that include sport, fitness, and cause-related motives.…”

Section: Motivational Factorsmentioning

confidence: 99%

“…The desire to interact in a social setting with individuals that value sport, fitness, and a healthy lifestyle is a commonly reported driver of charity sport participation (Hendricks & Peelen, 2013;Mahoney, 2013). Bennett et al (2007) emphasized the importance of creating an event environment that offers participants extensive opportunities for social interaction thereby encouraging repeat attendance. Linder and Kerr (2001) established that social pressure can serve as an impetus for individuals to participate.…”

Section: Motivational Factorsmentioning

confidence: 99%

“…Charity sport events have become a prevalent and proven resource development strategy for non-profit organizations (Bennett, Mousley, Kitchin, & Ali-Choudhury, 2007;Filo, Funk, & O'Brien, 2008;Scott & Solomon, 2003). Special events that involve an element of physical activity have become an increasingly popular means of revenue generation for non-profit organizations (Higgins & Lauzon, 2003).…”

Section: Introductionmentioning

confidence: 99%

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Purposeful pedaling: analyzing MS 150 participant behavior

Gregg

Pierce

Sweeney

et al. 2015

International Journal of Event and Festival Management

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Purpose – The purpose of this paper is to explore factors affecting participant awareness, attraction, and attachment to the National Multiple Sclerosis Society’s (NMSS) MS 150 PGA Tour Cycle to the Shore charitable bike ride utilizing the Psychological Continuum Model (PCM) developed by Funk and James. In addition, the authors sought to outline variables sport organizations can use to predict donor behavior. Design/methodology/approach – Data for this project were derived from an electronic survey distributed to race participants and was analyzed in SPSS® software. Regression analysis was employed. Findings – The findings support previous research employing the PCM; wherein social situational variables have the greatest influence on the relational significance of hedonic and dispositional needs in attraction and attachment to sporting events. The work supports the inclusion of communities as an additional attachment outcome. Practical implications – In all, 92 percent of riders were informed about the event through word of mouth (WOM) marketing, highlighting the importance this promotional technique in the awareness stage of the PCM. NMSS would be well served by capitalizing on the power of WOM. Originality/value – The research provides insight into predictors of fundraising efficacy. In terms of fundraising effectiveness, participants with four or more years of participation were six times more likely than first-year riders to raise $1,000 or more.

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Motivations for participating in charity-affiliated sporting events

Cited by 84 publications

References 21 publications

Charitable Sporting Events as a Context for Building Adolescent Generosity: Examining the Role of Religiousness and Spirituality

Charitable Sporting Events as a Context for Building Adolescent Generosity: Examining the Role of Religiousness and Spirituality

Personal Branding: Una tendencia del marketing holístico como proceso formativo

Purposeful pedaling: analyzing MS 150 participant behavior

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