“…Most human behaviours involve complex psychological activities, including the consideration of various internal and external factors. Studies have shown that whether scientists participate in science communication is related to the following factors: their interests (Clare et al, 2023), sense of responsibility and enthusiasm for science and the attitudes of their significant others (Martín-Sempere et al, 2008); their media use habits (Dudo, 2013); their occupational status, media literacy and the predictable returns of such participation (Dunwoody et al, 2009); their disciplines (Peters et al, 2008); their organizations (Marcinkowski et al, 2014); their perceptions of subjective norms (Chen et al, 2023), media and media audiences (Jin et al, 2018; Tsfati et al, 2011); their self-efficacy, expression ability, participation experiences and chance (Bentley and Kyvik, 2011; Besley and Dudo, 2017; Poliakoff and Webb, 2007); and culture and institutions (Zhang, 2015).…”