Motivations and Constraints of Meat Avoidance

Schenk, Patrick; Rössel, Jörg; Scholz, Manuel

doi:10.3390/su10113858

Cited by 53 publications

(39 citation statements)

References 73 publications

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“…Overall, the data here support Schenk, Rössel and Scholz's [30] typology of motivations and constraints regarding vegetarian and vegan diets. Health, environmental and ethical aspects are generally rated positively, whilst price, taste and convenience are generally rated negatively.…”

Section: Agreement In Principle Disagreement In Practicesupporting

confidence: 83%

Section: Motivations and Constraintsmentioning

confidence: 99%

“…Recent research has identified the major motivations and constraints around vegetarian and vegan diets [30]. The main motivations to move towards a vegetarian or vegan diet are animal welfare, the environment and personal health, whilst the major barriers are sensory enjoyment of animal products, convenience and financial cost [30]. Mullee et al [31] found that, when asked about possible reasons for eating a more vegetarian diet, the most popular option chosen by omnivores and semivegetarians was their health.…”

Section: Motivations and Constraintsmentioning

confidence: 99%

“…The second most important barrier is convenience, with many consumers saying vegetarian dishes are difficult to prepare and that there is a lack of options when eating out [33,38,48]. Humane League Labs [36] found that a lack of options when eating out was the most common factor that people said made it difficult to eat meat-free meals, whilst Schenk, Rössel and Scholz [30] have argued that the additional time, knowledge and effort required to buy and prepare vegetarian or vegan food is especially a barrier to those newly transitioning diets.…”

Section: Motivations and Constraintsmentioning

confidence: 99%

“…Finally, for some, there is a financial barrier [49], although there is considerably less consensus on this in the literature [30]. A UK survey found that the high cost of meat substitutes was a barrier for 58% of consumers, though this survey conducted by VoucherCodesPro [47] may have been inclined to focus on financial considerations.…”

Section: Motivations and Constraintsmentioning

confidence: 99%

See 4 more Smart Citations

We Can’t Keep Meating Like This: Attitudes towards Vegetarian and Vegan Diets in the United Kingdom

2019

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Animal agriculture is implicated as a major cause of greenhouse gas emissions, animal suffering and public health problems. This survey asked 1000 UK meat-eaters about their beliefs about vegetarian and vegan diets, and their intended consumption of meat and animal products one month in the future. One in six intended to reduce their meat consumption in the next month, and 14% intended to reduce their consumption of animal products. The majority agreed that vegetarian and vegan diets are ethical, good for the environment and healthy. The majority also agreed that both vegetarianism and veganism were socially acceptable. However, there were three consistent negative beliefs about vegetarian and vegan diets: that they are difficult, that they are not enjoyable and that they are expensive. Moreover, perceptions of vegan diets were significantly more negative than perceptions of vegetarian diets on most aspects. Significant differences in perceptions of each diet were observed between genders and by age. It is argued that most meat-eaters agree with the ethical and environmental arguments in favour of vegetarianism/veganism but do not follow these diets because of practical reasons relating to taste, price and convenience. New alternatives to animal products are discussed as a possible way to address these practical barriers. Finally, the case is made for more research on developing high-quality, low-cost and widely available animal product alternatives.

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Section: Agreement In Principle Disagreement In Practicesupporting

confidence: 83%

Section: Motivations and Constraintsmentioning

confidence: 99%

Section: Motivations and Constraintsmentioning

confidence: 99%

Section: Motivations and Constraintsmentioning

confidence: 99%

Section: Motivations and Constraintsmentioning

confidence: 99%

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We Can’t Keep Meating Like This: Attitudes towards Vegetarian and Vegan Diets in the United Kingdom

2019

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Killing the sacred dairy cow? Consumer preferences for plant‐based milk alternatives

Slade,

Markevych

2023

Agribusiness

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We examine the relationship between demand for plant‐based milk alternatives and dairy milk using data from a survey and a discrete choice experiment completed by 902 Canadians. Our survey results show that most individuals who drink milk alternatives also consume dairy milk, and preferences for milk alternatives vary across consumption contexts. Using our experimental data, we estimate consumer preferences via a mixed logit model. These preferences are then used to calculate a set of price elasticities and to predict market shares for dairy milk in counterfactual simulations that exclude select milk alternatives. Although the elasticity of dairy milk with respect to the price of milk alternatives is relatively low, we predict that between 57% and 83% of respondents who purchase milk alternatives would have purchased dairy milk if milk alternatives were not available, depending on the counterfactual. We also show that preferences for milk alternatives are linked to age and food values. Finally, we use our experiment to test the impact of additional information about the impact of dairy milk on animal welfare, the environment, and nutrition on preferences for milk alternatives. The treatment effects are generally statistically insignificant. [EconLit Citations: L66, Q18, D12]

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Conceptualizations of Happiness and Vegetarianism: Empirical Evidence from University Students in Spain

Krizanova

Guardiola

2023

J Happiness Stud

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Vegetarianism improves human and planetary health in addition to animal welfare. Motivations for meat-reduced diets include health-related and ethical reasons, with the latter being the main driver for eschewing meat. However, evidence on vegetarian happiness is inconclusive and the results reported are mixed. This constitutes a challenge for policy aiming to encourage people to shift toward plant-based diets. In this research, we aim to provide some evidence on this question: to what extent is there a link between the different moral codes related to ideas of happiness and vegetarianism? To do so, we apply the happiness moral codes from the Conceptual Referent Theory, and assess vegetarianism from the perspective of the psychological aspect of vegetarian identity (flexitarian, pescatarian, lacto-ovo vegetarian, and vegan) and dietary behavior (vegetarian self-assessment scale). Analyzing a sample of university students in Spain, we discover that some happiness constructs (tranquility, fulfilment, and virtue) are positively related to vegetarianism while others are inversely related (enjoyment and stoicism). In terms of policy implications, we find that ethical grounds one holds on happiness in relation to vegetarianism may play a role in fostering or hindering plant-based lifestyles. Graphical Abstract

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Motivations and Constraints of Meat Avoidance

Cited by 53 publications

References 73 publications

We Can’t Keep Meating Like This: Attitudes towards Vegetarian and Vegan Diets in the United Kingdom

We Can’t Keep Meating Like This: Attitudes towards Vegetarian and Vegan Diets in the United Kingdom

Killing the sacred dairy cow? Consumer preferences for plant‐based milk alternatives

Conceptualizations of Happiness and Vegetarianism: Empirical Evidence from University Students in Spain

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