Motivational Facets, Edu-Tourist and Institutional Physiognomies, And Destination Selection Behaviour in An Augmented S-O-R Model: A Conceptual Review

Abstract

International students' enrollment in public and private educational institutions has declined due to the Novel Corona Virus 2019 (Covid-19) epidemic. The educational tourism business can profit more if service providers and regulators take a more proactive approach to studying educational tourist behavior in the face of pandemic-related challenges. The purpose of this study is to determine whether educational tourism and institutional physiognomies affect the link between motivational dimensions and destination selection behavior using an augmented Stimuli-Organism-Response (S-O-R) model. Through a review of different works of literature from several fields, this paper analyses the issues and aims of the impending study. The review's findings suggested a conceptual framework for future research that would expand the S-O-R model by examining the interaction between educational tourist motivational features from the Self-Determination Theory (SDT), educational tourist and institution physiognomies, and destination selection behavior. The suggested augmented S-O-R framework will substantially impact the relevant body of knowledge, and the future outcomes will help higher education institutions' strategies for attracting international students' enrollment.

How to Promote a Destination’s Sustainable Development? The Influence of Service Encounters on Tourists’ Attitudes and Behavioral Intentions

“…Şahin and Kılıçlar (2023) [22] analyzed the impact of the culinary experience on tourists' consumption emotions and experience. Other central scientific conceptions (constructs) used in these investigations to demonstrate the mediation between stimuli and behavior include emotions, motivations, attitudes, and reasoning [23].…”

“…Attitude is generally described as an individual's positive or negative appraisal of an object or an experience, and it can change with an encounter, which scholars have proven. In the SOR model, attitude serves as a mediator variable between a stimulus and a behavioral response [23]. Behavioral intention is the most immediate predictor variable for tourist behavior among multiple influencing factors and a straightforward reaction that reflects an individual's internal mental process.…”

“…Service encounters between tourists and destinations affect tourists' attitudes toward destinations and their subsequent behaviors [50]. Attitude is often regarded as a mediator variable to measure the relationship between service encounters and behavioral intentions [23]. The administrators of a destination can focus on tourists' attitudes because it is an important indicator of their behavioral intentions to revisit and recommend that reflects their loyalty to the destination [61].…”