Motivational crowding out effects in charitable giving: Experimental evidence

Müller, Stephan; Rau, Holger A.

doi:10.1016/j.joep.2019.102210

Cited by 8 publications

(3 citation statements)

References 48 publications

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“…The results were largely consistent with those using the whole sample. 9 Third, research shows women tend to demonstrate more philanthropic behavior than men (Bekkers, 2003; Women’s Philanthropy Institute, 2015) and are more risk averse than men (Müller & Rau, 2016), so our imbalanced panel is grounded in some aspect of reality.…”

Section: Discussionmentioning

confidence: 99%

Is “Overhead” A Tainted Word? A Survey Experiment Exploring Framing Effects of Nonprofit Overhead on Donor Decision

Daniel

2020

Nonprofit and Voluntary Sector Quarterly

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Nonprofit overhead ratios (i.e., proportion of funds spent on fundraising and/or management) have long been used as a proxy for nonprofit efficiency. Prior studies find that donors negatively respond to charities with higher overhead. Using a survey experiment, we explore whether providing different types of information about overhead alleviates this donor aversion. When asked to choose between two organizations as donation recipients, donors preferred the organization with lower overhead. However, when presented with information that described the purpose of higher overhead as building long-term organizational capacity, an increased proportion of donors chose to give to the organization with higher overhead. Omitting the word “overhead” further increased the proportion of donors choosing the organization with higher overhead. This study adds to our understanding of overhead aversion and has practical implications for nonprofits that rely on voluntary private contributions to achieve their missions.

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Section: Discussionmentioning

confidence: 99%

Is “Overhead” A Tainted Word? A Survey Experiment Exploring Framing Effects of Nonprofit Overhead on Donor Decision

Daniel

2020

Nonprofit and Voluntary Sector Quarterly

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“…Communicating the increased marginal impact of blood donation causes greater donation willingness of non-donors at the extensive margin, and affects the temporal donation willingness of both donors and non-donors. Further, shortage information does not cause crowding-out (Müller & Rau, 2020). On the other hand, the reduced willingness to donate when given hygiene information is important for policymakers and practitioners to consider and in contrast to the results of Ou-Yang et al (2020).…”

Section: Discussionmentioning

confidence: 99%

Offline volunteering during COVID-19: a survey experiment with prior and prospective blood donors

Ehmann,

Haylock,

Heynold

2024

J Econ Sci Assoc

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Offline volunteering was faced with new challenges during the COVID-19 pandemic. Using a survey experiment with 1207 student participants, we test the impact of informing subjects about blood donation urgency (shortage information), and secondly, the effect of providing information about measures taken to reduce SARS-CoV-2 transmission at blood donation centers (hygiene information), on their inclination to donate during and after the COVID-19 lockdown. The results show that shortage information increases extensive-margin willingness to donate for non-donors by 15 percentage points (pp), on average, and increases the willingness to donate quickly for all respondents. Hygiene information, however, reduces prior donors’ intention to donate again by 8pp, on average, and reduces the willingness of non-donors to donate quickly.

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“…A growing body of normative studies explored the crowding-out effect extrinsic incentives impose on intrinsic motivation (Deci et al, 1999; Müller & Rau, 2020) and prosocial motivation in particular (Frey, 1997; Frey & Götte, 1999). For instance, Chao (2017) conducted a field experiment and found that offering thank-you gifts as an incentive, in fact, reduced donation rates (i.e., the number of people reminded to donate divided by the number of donors) in a fundraising campaign.…”

Section: The Discrepancy Between Laypeople’s Belief and Normative Stu...mentioning

confidence: 99%

Laypeople’s Belief of the Influence of Thank-You Gifts on Charitable Giving

Huang

Zhang

et al. 2021

Social Psychology

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Abstract. Although offering gifts to encourage prosocial behaviors is a popular daily strategy, its underlying mechanism remains unknown. This study investigated the effect of thank-you gifts on charitable giving in laypeople’s beliefs ( N = 1,293). Study 1 showed that laypeople believe thank-you gifts increase charitable giving. Study 2 found that laypeople believe thank-you gifts increase both charitable giving and positive emotions of donors. Study 3 further showed that laypeople’s anticipation of donors’ emotional gain might play a mediating role in the effect of thank-you gifts on charitable giving. Study S1 found that participants’ donated amounts in the benefit-to-others thank-you gifts condition exceeded other conditions on actual donation behavior. These findings emphasize the emotional value of the gift in laypeople’s beliefs.

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Motivational crowding out effects in charitable giving: Experimental evidence

Cited by 8 publications

References 48 publications

Is “Overhead” A Tainted Word? A Survey Experiment Exploring Framing Effects of Nonprofit Overhead on Donor Decision

Is “Overhead” A Tainted Word? A Survey Experiment Exploring Framing Effects of Nonprofit Overhead on Donor Decision

Offline volunteering during COVID-19: a survey experiment with prior and prospective blood donors

Laypeople’s Belief of the Influence of Thank-You Gifts on Charitable Giving

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