Motivation, Satisfaction, and Retention of Sport Management Student Volunteers

Johnson, James E.; Giannoulakis, Chrysostomos; Felver, Nathan; Judge, Lawrence W.; David, Pierce A.; Scott, Beau F.

doi:10.18666/jasm-2017-v9-i1-7450

Cited by 29 publications

(46 citation statements)

References 34 publications

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“…Erasmus and Morey (2016) found the motivations of social and enhancement (VFI scale) to be significant predictors of long-term volunteering. Next, Johnson et al (2017) discovered a significant relationship between social and career motivations (VFI scale) factors and retention of sport management student volunteers. Moreover, Kao et al (2019) tested the relationship between motivation and intention to continue volunteering and discovered this relationship to be significant.…”

Section: Relationship Between Volunteer Motivation and Intention To Continue Volunteeringmentioning

confidence: 99%

“…The presence of volunteers provides event organizers the opportunity to produce premium quality events with reasonably priced tickets for event attendees (Khoo and Engelhorn, 2007, 2011). Many festivals and sporting events target university students as their source of volunteers (Barron and Rihova, 2011; Johnson et al , 2017; Pierce et al , 2014). Festivals and events target university volunteers because they are highly motivated and willing to donate their time for the volunteer experience (Wakelin, 2013).…”

Section: Introductionmentioning

confidence: 99%

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Identifying motivating factors among college students that influence repeat participation among special event volunteers: the moderating role of class standing

Beckman

Pan

Kitterlin

et al. 2021

IJEFM

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PurposeThe purpose of this study is to identify the motivating factors that influence repeat participation among university student volunteers at a world-renowned food festival. The direct and indirection relationship (through attitude toward volunteering) was tested. Additionally, the moderating role of class standing between student volunteers' motivations, attitudes and repeat volunteer intention was assessed.Design/methodology/approachResearchers applied a quantitative methodology to data collected after the festival volunteering experience. The research team collected 205 useable surveys from university student volunteers at the Food Network and Cooking Channel South Beach Wine and Food Festival (SOBEWFF®). Structural equation modeling was used to test the relationships among volunteer motivations, attitude toward volunteering and intention to continue volunteering. Lastly, a multiple-group analysis was applied to test the moderating role of class standing.FindingsThe results showed the motivating factors purposive, personal enrichment and family traditions were significant in predicting attitude toward volunteering. These motivations did not significantly affect intention to continue volunteering; thus researchers found only an indirect relationship (through attitude toward volunteering) between volunteering motivations and intention to continue volunteering. Additionally, a positive attitude toward volunteering resulted in an intention to continue volunteering. Lastly, testing the moderating role of class standing revealed significant results on three pathways, indicating that students are motivated to volunteer differently based upon class standing (freshman through junior vs. senior, graduate).Research limitations/implicationsThe data were collected prior to COVID-19, and the ways in which COVID-19 has impacted the events industry and the scape of future events are yet to be determined.Practical implicationsFestival organizers and managers should appeal to different motivations of potential student volunteers depending on their class standing. For example, results of the moderator “class standing” indicated that the relationship between personal enrichment motivation and attitude toward volunteering was strongest and significant among freshmen, sophomores and juniors, but insignificant among seniors and graduate students. Thus, freshmen through juniors are more highly motivated to obtain practical experiences, and this motivation results in a positive attitude toward volunteering.Originality/valueThis study tests the moderating role of class standing to help predict intention to continue volunteering at a special event. The research is further unique by extending an understanding of the validity and reliability of the special events volunteer motivations scale.

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Section: Relationship Between Volunteer Motivation and Intention To Continue Volunteeringmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Identifying motivating factors among college students that influence repeat participation among special event volunteers: the moderating role of class standing

Beckman

Pan

Kitterlin

et al. 2021

IJEFM

View full text Add to dashboard Cite

show abstract

“…This refers to as membership (Butt et al, 2017). Youth volunteers are mostly interested to meet new people and broaden their circle of friendships according to academic research conducted outside of sports (Johnson et al, 2017). Awareness of what motivates people to volunteer requires an understanding of the social environment.…”

Section: Socialmentioning

confidence: 99%

Motives of Employed and Unemployed Volunteers Participation in Sea Games 2017

Mahmood¹,

Alauddin²,

Lamat³

2021

IJARBSS

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Volunteering is a fast-paced endeavour that takes place all over the world. Today, there are numerous efforts to classify volunteer organizations based on a variety of criteria. The capitalist model of the self as an enterprise as a portfolio to be created characterizes both working and unemployed people as having to invest in their skills and networks continuously. The present study investigated the motives of employed and unemployed volunteers' participation in SEA Games 2017. Quantitative analysis was used based on an online questionnaire through Google Form conducted with randomly selected volunteers in SEA Games (N=372) for this study. The questionnaire was adapted and adopted from Volunteer Function Inventory by Clary et al (1998) to assess the motivation of sport volunteers at the event. The data obtained were analyzed using descriptive analysis and Independent T-test to meet the research objective. Understanding (M = 4.53) had the highest mean among the volunteers' motivations, followed by the value (M = 4.46). The result shows that no statistically significant difference in general volunteer motivation (t =.650, p > 0.05) based on work position. Between employed and unemployed volunteers, there was a significant difference in terms of value (t = 2.503, p 0.05) and career (t = -1.049, p 0.05) for the subdimension of volunteer motivation. This finding is critical to comprehend volunteer intentions to assist hosting organizations in delivering appropriate results that benefit two or more parties that are directly and indirectly involved in volunteerism. The best understanding of volunteer intentions could contribute to increased knowledge of the benefits of volunteering and increased volunteer retention in the future. A wide range of motivations in volunteering needs to be studied further on uncommon volunteers' backgrounds such as level of income, level of education, and employment status, especially for employed volunteers.

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“…We controlled for demographic variables including gender, age, and educational attainment (Johnson et al 2017;Pearce 1993). Since individuals with past volunteer experience are more likely to volunteer (Pearce 1993), past experience of both sport-related volunteering and non-sports-related volunteering was controlled (1 = having experience, 0 = having no experience).…”

Section: Control Variablesmentioning

confidence: 99%

Congruence Matters: Volunteer Motivation, Value Internalization, and Retention

2019

JOP

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Volunteer research suggests that both altruistic and non-altruistic motivations may improve retention. We challenge the assumption that this is true for all volunteer work. Drawing on congruity theory of attitude change, we argue that volunteer motivation may lead to high (or low) retention when the volunteer experience is perceived as congruent (or incongruent) with their motivation. Specifically, altruistic motivation can lead to a low retention during a non-altruistic event, while non-altruistic motivation can increase the retention. Using data from a mega sports event, our findings demonstrate a negative effect of altruistic motivation on retention in a non-altruistic event. We discuss implications of the role of motivation-experience congruence in volunteer retention.

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Motivation, Satisfaction, and Retention of Sport Management Student Volunteers

Cited by 29 publications

References 34 publications

Identifying motivating factors among college students that influence repeat participation among special event volunteers: the moderating role of class standing

Identifying motivating factors among college students that influence repeat participation among special event volunteers: the moderating role of class standing

Motives of Employed and Unemployed Volunteers Participation in Sea Games 2017

Congruence Matters: Volunteer Motivation, Value Internalization, and Retention

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