Motivation-oriented factors of women entrepreneurship: mediating role of challenges
Nupur Kuhar,
V. Shunmugasundaram
Abstract:PurposeThis study aims to investigate the effect of push, pull, balanced, and emotional factors on the motivational level of female entrepreneurship in Haryana state, India.Design/methodology/approachA quantitative study was conducted in Haryana's five districts among 384 women entrepreneurs using a convenience sampling method with a structured questionnaire. This study used structural equation modeling (SEM) to test the hypotheses.FindingsThe study found that Push, Emotional Factors, and Challenges have a sig… Show more
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