Motivation behind Bicycling Habit in Sylhet City of Bangladesh

Nawaz, Taharat

doi:10.18034/abr.v5i1.373

Cited by 1 publication

(1 citation statement)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The challenge for online businesses is to overcome negative reputations and media reports because they may influence other products. From a consumer point of view, negative or positive reviews may change the minds of willing customers (Nawaz, 2015). The customer always looks for quality with competitive prices.…”

Section: Perceived Riskmentioning

confidence: 99%

Impact of Perceived Risk, Perceived Usefulness and Subjective Norms on Online Shopping in the Context of Pakistan

Ghaazi,

Iqbal,

Fatima

et al. 2024

J. Asian Dev. Studies

View full text Add to dashboard Cite

This study shows the quantitative research of online shopping of customers most likely to purchase products online. This study aims to determine and analyze the relationship between factors influencing online shopping and mediators of purchase intention towards online shopping. The study used the population of Pakistan as a target for customers who prefer to shop online and have purchasing issues. Data was gathered from 279 customers using a questionnaire with the help of Google forms. Smart P.L.S. is used to determine statistical measurements to check the acceptance and supportiveness of the hypothesis. The result supported all hypotheses based on the T-statistics and P-value of this study, concluding that perceived risk, perceived usefulness, subjective norms, and purchase intention as mediators positively affect online shopping. The result confirmed that these factors, along with mediators, directly impact the behavior of online shopping consumers. The outcome of this study can be used as guidance for businesses that mostly operate through e-stores.

show abstract

Section: Perceived Riskmentioning

confidence: 99%