Motivation and service quality relationship with visitor satisfaction and loyalty intentions in a mountainous protected area

Paudyal, Ramesh; Baniya, Rojan; Thapa, Brijesh; Neupane, Suman Shree; Kc, Birendra

doi:10.1080/14724049.2022.2052080

Cited by 10 publications

(4 citation statements)

References 39 publications

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“…Our study shows that among the five factors that affect loyalty, motivation has the least impact, reaching a weak to moderate relationship. The results also show that motivation has a weaker association with loyalty than that of service quality, which is consistent with the findings of Paudyal et al [ 119 ]. From the comparison of the two sub-dimensions of motivation, we can see that the effect of pull motivation on loyalty was better than that of push motivation, which is consistent with previous studies [ 70 , 120 ].…”

Section: Discussionsupporting

confidence: 92%

The five influencing factors of tourist loyalty: A meta-analysis

Wang

2023

PLoS ONE

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Background The factors influencing tourist loyalty are widely highlighted in the literature. However, we find that the relationship between some influencing factors and loyalty is still inconsistent, and we don’t yet know the strength and magnitude of the relationships. To address this issue, this study examined a meta-analysis of the five factors (satisfaction, motivation, perceived value, perceived quality, and experience quality) influencing tourist loyalty and its sub-dimensions. Methods The samples included articles from major academic databases, including Web of Science, Wiley Online, EBSCO, SAGE, Taylor and Francis, and Elsevier. Studies written in Chinese were retrieved from CNKI.com. We used the following keywords for retrieval: loyalty, behavioral intention, recommendation intention, word-of-mouth, revisit intentions, intention to revisit, willingness to recommend, and similar related terms. Conceptual and empirical studies published between January 1989 and September 2021 were extracted. To test whether there was publication bias, we used Fail-Safe-Number (FSN) to verify the stability of the results. The homogeneity test of the selected statistical model was based on the Q test and I2. The results were obtained by combining multiple single effect values into the combined effect value. Results We developed 21 hypotheses and proposed a theoretical framework and analyzed 114650 accumulated sample sizes from 242 independent empirical studies. Among the 21 hypotheses proposed in this paper, the remaining 20 hypotheses have been proved except for hypothesis H6. Conclusions The findings showed that the five factors had varying degrees of positive and significant relationships with tourist loyalty and its sub-dimensions. In the descending order of effects, the five factors are degree of satisfaction, quality of experience, perceived value, perceived quality and motivation. We discussed the significance of the meta-analysis, theoretical and practical implications for destination marketing.

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Section: Discussionsupporting

confidence: 92%

The five influencing factors of tourist loyalty: A meta-analysis

Wang

2023

PLoS ONE

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“…It is still debatable if low-cost hotel guests seek for service quality. However, it has been argued that the concept of expectation is a common foundation of service quality (Paudyal et al, 2022). This rings true, as every hotel guest visits a hotel with some given expectations, for both luxury and low-cost hotels.…”

Section: Introductionmentioning

confidence: 99%

Gender Perspectives on the Service Quality of Low-Cost Hotels

Ezeh,

Ezeuduji

2024

ICTR

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Service sector has recently become quite important to the global economy. The Nigerian government and numerous public sector investors are developing infrastructure and implementing sound business plans to take advantage of the hospitality industry's enormous potential in the service sector. However, due to the intense competition in the marketplace and the hospitality sector's rapid development, many businesses have felt pressure to distinguish themselves from rivals through superior customer service. Despite the level of competition among the low-cost hotels, most of the low-cost hotels in Nigeria still lack marketing concepts to attract guests. Previous studies on SERVPERF (service performance) model focused on other classes of hotels, neglecting low-cost hotels. Thus, this study analysed the SERVPERF dimensions regarding guests' satisfaction in low-cost hotels, from the demographic perspective (gender). Five undergraduate students received authorization from low-cost hotels to collect research data with the assistance of hotel employees. Each of the five survey teams consisted of a hotel employee who speaks and understands Hausa language (local language) as well as an undergraduate student from Federal University Gusau, Zamfara state, Nigeria. Data were collected from 300 guests at low-cost hotels and analysed through structural equation modelling (SEM). Composite reliability, Cronbach’s alpha and average variance extracted were used to test the reliability and validity of the instrument. It was revealed that assurance positively influenced male guests’ satisfaction, while reliability positively influenced female guests’ satisfaction in low-cost hotels. Furthermore, assurance negatively influenced female guests’ satisfaction. Male guests in low-cost hotels cherish the staff’s expertise and civility, as well as their capacity to instil trust and confidence. They want the hotel employees to make them feel comfortable while the services are being provided. The study’s practical implications are elucidated in this paper.

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“…An additional aspect is the closeness to nature and the hedonistic value, due to the participation in a given activity in high mountain terrain (Sołtysik et al, 2018). Participants' motives for undertaking high-mountain activities refer to feelings of happiness and pleasure, positive reinforcement and character formation (Paudyal et al, 2022). The need for solitude and isolation from the outside world and overcoming one's own limitations is also noted (Sołtysik et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Comparison of personality differences of Polish mountaineers

Piepiora

Bagińska²,

Witkowski

et al. 2023

Front. Psychol.

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A noticeably increased interest in mountain climbing, both as the form of extreme sport and a form of tourism, has been observed in Poland recently. The assumption of this study is that practicing different varieties of mountaineering influences the personality of Polish climbers in a different manner. The aim of the research was to compare the personality differences of Polish mountaineers. To this aim, the population of Polish high-performance mountaineers was studied (N = 81; including 39 women and 42 men). Due to the type of mountaineering practiced, the respondents were divided into Alpine climbers (n = 48) and Himalayan climbers (n = 33). The average age of the surveyed climbers is 33.85 years. The Big Five model was used including the NEO-FFI Personality Questionnaire and the analyzes were performed using the IBM SPSS Statistics statistical method package, version 27.0. Statistically significant differences were noted only for agreeableness F(1.77) = 5.05, p = 0.027. The Alpine climbers showed a higher level of agreeableness than the Himalayan climbers. After taking into account the Sidak amendment, significant differences in the level of agreeableness were found only among women. Comparisons between other personality traits were not statistically significant. There is a significant difference between the personalities of Polish Alpine climbers and Polish Himalayan climbers in the dimension of agreeableness only among women: female Alpine mountaineers are more agreeable than Himalayan mountaineers. It was presumed that in terms of ethics in the high mountains, the social competences of Alpine mountaineers are much more developed than that of Himalayan mountaineers.

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Motivation and service quality relationship with visitor satisfaction and loyalty intentions in a mountainous protected area

Cited by 10 publications

References 39 publications

The five influencing factors of tourist loyalty: A meta-analysis

The five influencing factors of tourist loyalty: A meta-analysis

Gender Perspectives on the Service Quality of Low-Cost Hotels

Comparison of personality differences of Polish mountaineers

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