Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

Bao, Yongchuan; Bao, Yeqing; Sheng, Shibin

doi:10.1016/j.jbusres.2010.02.007

Cited by 222 publications

(225 citation statements)

References 33 publications

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“…Compared to previous research in developed markets, store image perceptions seem to carry a higher importance for Brazilian consumers. For instance, in their partial mediation model, Bao et al (2011) found the effect of store image on SB purchase intention to be weak (γ=.12, p<.05) in the US market while this effect is stronger in our research (γ=.37, p<.01). Our results also present departures from some previous research conducted in emerging Asian markets.…”

Section: Discussion and Theoretical Implicationscontrasting

confidence: 57%

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The influence of image and consumer factors on store brand choice in the Brazilian market

Diallo

Burt

Sparks

2015

European Business Review

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Address: Stirling FK9 4LA, Scotland AcknowledgementThe authors are grateful to the French and the Brazilian government joint CAPES-COFECUB research program for financial support provided for the empirical research. 1The influence of image and consumer factors on store brand choice in the Brazilian market: Evidence from two retail chains AbstractPurpose -Store brands (SBs) are increasingly offered by retailers in emerging markets. What is less clear, however, is how emerging market consumers make their choices between the SBs on offer from different retail chains. The objective of this paper is to investigate the role of image and consumer factors in influencing SB choice between two retail chains (Carrefour and Extra) in a Latin American market, Brazil.Design/methodology/approach -A mall-intercept survey conducted by a Brazilian market research company generated 600 usable questionnaires collected in two retail chains.Structural equation modeling was used to test a series of proposed hypotheses.Findings -The results revealed that SB attitude, SB price-image, store image perceptions, SB perceived value and SB purchase intention have significant and positive direct or indirect effects on SB choice overall, and for each retail chain. However, for price related constructs, the relationships are stronger for the Extra chain compared to the Carrefour chain. Our results show that the Brazilian market presents some departures from both developed and other emerging countries. Research limitations/implications

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Section: Discussion and Theoretical Implicationscontrasting

confidence: 57%

“…More precisely, Bao et al (2011) showed that SB image positively influences SB purchase behaviour. Jara and Cliquet (2012) confirm these results and also found that SB price-image positively influences consumer behaviours.…”

Section: Store Brand Price-imagementioning

confidence: 99%

The influence of image and consumer factors on store brand choice in the Brazilian market

Diallo

Burt

Sparks

2015

European Business Review

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“…O investimento nessas dimensões é importante na medida em que uma melhor imagem de loja pode ajudar a marca do varejista e suas marcas próprias, criando grande diferenciação no mercado (Bao, Bao, & Sheng, 2011), pois os consumidores usam essas dimensões como elemento influenciador de seu comportamento de compra (Diallo, 2012).…”

Section: Imagem Da Loja E Marca Própriaunclassified

Antecedentes Da Intenção De Compra De Marcas Próprias: Um Estudo No Mercado Emergente

2016

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Antecedentes de la intención de compra de marcas propias: Un estudio en el mercado emergente RESUMOEste estudo investiga preditores da intenção de compra de marcas próprias e suas inter-relações. Aprofunda-se a linha de pesquisa sobre formação da intenção de compra pela modelagem de construtos ainda não avaliados simultaneamente em estudos anteriores, a saber: imagem da loja, risco percebido, imagem da marca própria e atitude em relação à marca própria. Para testar as hipóteses oriundas da literatura sobre o tema, dados foram coletados por meio de uma survey com 1.938 clientes de supermercados no Brasil. Os resultados, obtidos por meio de modelagem de equações estruturais utilizando PLS, demonstram que há relacionamentos significativos entre (1) risco percebido e imagem da marca própria; (2) imagem da loja e imagem da marca própria; (3) imagem da marca própria e atitude; e (4) entre atitude e intenção de compra. Conclui-se que o risco percebido e a imagem da loja são fortes preditores da imagem da marca própria e da atitude, compondo um modelo robusto de predição da intenção de compra de marca própria e perfazendo contribuição a literatura.PALAVRAS-CHAVE | Marca própria, risco percebido, imagem da loja, imagem de marca própria, intenção de compra. ABSTRACT RAE-Revista de Administração de Empresas | FGV/EAESP

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“…The importance of store brands' perceived quality is a key factor, given that the better the store brand is positioned in terms of quality, the more likely is to be purchased (Ailawadi and Keller 2004). Perceived quality is a main determinant of store brands' success (Sprott and Shimp 2004) and it was found to have substantial exert on purchase intention (Bao et al 2011). So, one of the sources of store brand success is perceived quality, which leads to store differentiation and store loyalty (Burt and Sparks, 2002).…”

Section: B2 Store Brand Perceived Qualitymentioning

confidence: 99%

Measuring the influence of customer-based store brand equity in the purchase intention

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Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

Cited by 222 publications

References 33 publications

The influence of image and consumer factors on store brand choice in the Brazilian market

The influence of image and consumer factors on store brand choice in the Brazilian market

Antecedentes Da Intenção De Compra De Marcas Próprias: Um Estudo No Mercado Emergente

Measuring the influence of customer-based store brand equity in the purchase intention

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