Motivating gig workers – evidence from a field experiment

Butschek, Sebastian; Amor, Roberto González; Kampkötter, Patrick; Sliwka, Dirk

doi:10.1016/j.labeco.2021.102105

Cited by 6 publications

(3 citation statements)

References 46 publications

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“…We contribute to the literature on heterogeneous effects of incentives schemes. Several studies have found effect heterogeneity with respect to factors such as, for example, gender (Gneezy, Niederle and Rustichini, 2003;Niederle and Vesterlund, 2007;Delfgaauw et al, 2013), social preferences (Bandiera, Barankay and Rasul 2005), task motivation (Ashraf, Bandiera and Jack, 2014;Butschek et al, 2021), personality traits (Donato et al 2017), reciprocal inclination (Englmaier and Leider, 2020), job mission (Carpenter and Gong, 2016) or prior experience (Manthei, Sliwka and Vogelsang 2021). We show that employers can exploit information about worker heterogeneity and increase the performance effect of incentives through a targeted assignment based on the characteristics of individual workers.…”

Section: Introductionmentioning

confidence: 78%

The Targeted Assignment of Incentive Schemes

et al. 2022

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Section: Introductionmentioning

confidence: 78%

The Targeted Assignment of Incentive Schemes

et al. 2022

Self Cite

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“…For few days the job can be performed with full rigour without intrinsic motivational needs being fulfilled. Task performance of gig employees with high intrinsic motivation is better than the others (Butschek et al, 2022). But the issue arises when such need fulfilment is not possible with existing processes.…”

Section: Social Challenges Of Gig Workersmentioning

confidence: 98%

New Face of Job Quality Challenge in India: Gig Worker Studies

Haque

Dard²

2023

JIAE

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Purpose This research aims to describe the gig worker challenge and opportunity including job quality in India remembering that gig work is spreading rapidly among nations and has been the source of earning for most of the destitute population. Design/methodology/approach This research uses qualitative method with descriptive approach. Author used semi-structured interview to 10 (ten) informants by using purposive sampling with snowballing technique. The informants are the GIG worker who work around Indian metro cities. Findings The way their economic, psychological and social aspects are grilled with least positive chances of betterment has been our concern. The three aggregate dimensions mainly focussing towards, economic, psychological and social well-being of employees. Research limitations/implications This research may use for government to improve the job quality of GIG worker. If nations could not come up with formal and permanent employment opportunities, the job quality of gig economy can at least be enhanced. Originality/value This study describes comprehensively by using interview to reveal challenge and opportunity in gig worker job quality in India.

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“…Additionally, the COVID-19 pandemic saw a precipitous rise in society's reliance on gig workers, many providing essential services such as medicine, food, or supply deliveries to home-bound customers (Friedland and Balkin, 2023). Studies examining gig work are more prevalent in human resource and labor research (e.g., Duggan et al ., 2020; Butschek et al ., 2022), and has seldom been examined in the context of services research (Gleim et al ., 2019; Belanche et al ., 2021). As frontline service providers and the face of platforms, gig workers are able to develop unique forms of trust with customers that is distinct from the platform itself (Hofmann et al ., 2017).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Gig worker typology and research agenda: advancing research for frontline service providers

Davidson

Gleim

Johnson

et al. 2023

JSTP

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PurposeThe unique employment status of gig workers as independent contractors and their impact on consumers provide an important opportunity for the current research to understand gig workers' perceptions of their employment and how that affects job performance outcomes. These gig workers serve as the frontline service providers for platforms like Airbnb hosts, Lyft drivers and Wag walkers performing customer-facing services. However, their status as gig workers, not traditional employees, presents challenges to platforms. The purpose of this research is to gain insights into the profiles of gig workers, examine the challenges platforms have in retaining high-performing workers and provide a research agenda on this important group of frontline service providers.Design/methodology/approachIncorporating variables deemed important in examining self-determination theory, a large-scale data collection via an online survey was administered, yielding 447 completed surveys. A two-step cluster analysis procedure was conducted to categorize sample respondents into four distinct groups.FindingsFour groups emerged from the cluster analysis, labeled “Ambivalent Outsider,” “Competent Cog,” “Independent Insider” and “Committed Comrade.” The results suggest that there are significant differences across all variables and groups based on gig worker responses and self-reported customer satisfaction scores. The gig worker profiles developed are then utilized to formulate research propositions that are the basis for the research agenda presented.Practical implicationsThe goal of many collaborative consumption platforms may be to hire Independent Insiders or Committed Comrades; however, that is difficult to attain with every hire. Thus, the segmentation results provide insights for companies seeking to hire, retain, and successfully motivate their workforce.Originality/valueGiven the freedom and flexibility afforded to gig workers, and the importance they have on the service experience for customers, understanding their own perceptions of employment and performance is critical to ensuring a positive experience for all parties. Research on collaborative consumption has largely focused on consumers or the management of freelance workers with only tangential applicability to gig work. This paper offers a comprehensive research agenda for gig worker management based on the typology of gig workers created.

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Motivating gig workers – evidence from a field experiment

Cited by 6 publications

References 46 publications

The Targeted Assignment of Incentive Schemes

The Targeted Assignment of Incentive Schemes

New Face of Job Quality Challenge in India: Gig Worker Studies

Gig worker typology and research agenda: advancing research for frontline service providers

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