Motivating factors of compliance to government's COVID-19 preventive guidelines: An investigation using discrete choice model

Kwon, Sol; Suh, Hae-Sun; Nam, Chung-Mo; Kang, Hyun Joo

doi:10.1016/j.ajic.2022.12.013

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2024

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“…In the final design, one attribute had three levels, and the other three had two levels; thus, the total number of alternatives was 24 (

). Based on the experience from the pilot study, presenting all alternatives to each participant may decrease response efficiency; a fractional factorial design using orthogonality was constructed by Ngene [ 30 ]. A set of 12 choice sets was selected based on orthogonality and grouped into four blocks, so the number of choices that each participant needed to complete was limited to three.…”

Section: Methodsmentioning

confidence: 99%