Motif Penggunaan Gadget Sebagai Sarana Promosi Bisnis Online di Kalangan Mahasiswa UIN Sunan Kalijaga

Izzati, Nurul

doi:10.24329/aspikom.v2i5.88

Cited by 16 publications

(15 citation statements)

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“…The background factor shows that the intention of running business online for each student can vary depending on their social environment, age, gender, level of education, science, income level, belief / religion, or the influence of exposure of information which affects their experience , besides the influence of students' personality and intellectuality. This is in accordance with the results of research conducted by Sumarsono (2013) [2], Ponco (2017) [9], Ghassani (2015) [10], Izzati (2015) [11], Wahyu (2018) [12], Chairy (2016) [13], Nursito (2013) [14], Tharob (2017) [8], and Wijaya (2015) [15] 4. Conclusions:…”

Section: Tpb Implications On Students' Online Businesssupporting

confidence: 89%

The Implications of Theory of Planned Behavior (TPB) on The Student Online Business Intention

Simanjorang¹,

Zebua²,

Broto³

et al. 2019

Preprint

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Decision of running business is the result of interaction of several factors, namely the character of a person's personality and environmental influences. A family relationships, friends, relatives, educational environment, social rules in society and religious that can influence one's intentions running a business. Theory of Planned Behavior explains that the intention of doing online business among students is influenced by some variable such as attitudes, subjective norms, and perceive behavioral control. Furthermore, these three variables are influenced by several backgrounds which influence it, such as social, personal / individual background, and information. A number of research results show that the intention of doing online business for each students can vary depending on their social environment, age, gender, level of education, science, level of income, belief/ religion, or the influence of exposure to information which affects their experience, besides the influence of personality and the personal intellectuality of the student. These results of research show that the Theory of Planned Behavior have implications in explaining the phenomenon of intention to run online business among students

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Section: Tpb Implications On Students' Online Businesssupporting

confidence: 89%

The Implications of Theory of Planned Behavior (TPB) on The Student Online Business Intention

Simanjorang¹,

Zebua²,

Broto³

et al. 2019

Preprint

View full text Add to dashboard Cite

show abstract

“…It could be a chance for the company to do more to raise the percentage of the respondents so the company can meet the consumers' expectation to decrease the plastic waste through their next program. 4) Attitude is defined as a comprehensive evaluation of a concept by someone [19].…”

Section: Resultsmentioning

confidence: 99%

Consumer Perception about Paid Cutlery Programs at Online Food Delivery Company

Triyana¹,

Syaroni²

2020

Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Man

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The purpose of this research is to analyze the perception of consumer of paid cutlery program at the online food delivery company. This research aims to determine the effectiveness of the program towards changes in consumer purchasing behavior related to decrease the used of plastic materials. The variable is the perception of the consumers, which consist of motive, interest, expectation, attitude, knowledge, experience, object and situation. This study used quantitative method and descriptive research, which aims to analyze the sub variables. The result of this study indicates that the respondents consider their motive, interest, expectation, attitude, knowledge, experience, object and situation of the paid cutlery are in good point. The biggest point gathered is for the object or the program itself, which means the program of paid cutlery is good and a right thing to do to reduce the plastic waste. However, the lowest point is at the situation, which means that they just want to support this program.

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“…Namun apakah para generasi milenial mengetahui atau bahkan mampu mengoperasikan gawainya untuk dijadikan sarana untuk dapat mengais rejeki. Telah banyak penelitian yang menunjukkan bahwa metode daring sangat telah banyak dilakukan, seperti Situmeang (2018) yang menunjukkan bahwa bisnis daring memberikan pekerjaan dan Izzati (2015) juga menyimpulkan bahwa penggunaan gawai untuk promosi malah lebih nyaman. Oleh karenanya dapat dilihat adanya peluang dalam pemanfaatan gawai untuk berwirausaha pada generasi milenial.…”

Section: Pendahuluanunclassified

Peningkatan Kapabilitas Teknologi Dalam Menghadapi Era Disrupsi Pada Generasi Milenial Melalui Webinar

Arifianto

Susilo

Mutawali

et al. 2020

bbjm

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Pengabdian kepada masyarakat ini bertujuan untuk memberikan paradigma perlunya meningkatkan kapabilitas penggunaan teknologi terutama ponsel pintar pada generasi milenial. Ternyata banyak konsumen yang membeli kebutuhannya secara daring dan itu merupakan kesempatan yang dapat direbut. Permasalahan yang dihadapi oleh para generasi milenial ialah pemanfaatan ponsel pintar yang tidak maksimal karena kurangnya minat dan tidak menariknya wirausaha melalui daring. Melalui metode pelatihan berupa pemberian materi secara daring dengan aplikasi zoom atau biasa disebut webinar, peserta dapat bertanya secara langsung tanpa perlu berkumpul. Pada akhir kegiatan dilakukan dengan sesi tanya jawab sebagai bentuk evaluasinya. Hasil setelah mengikuti pelatihan, paradigma mereka terbuka untuk memunculkan minat mereka untuk memulai usaha secara daring hanya dengan memanfaatkan ponsel pintar mereka.

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Motif Penggunaan Gadget Sebagai Sarana Promosi Bisnis Online di Kalangan Mahasiswa UIN Sunan Kalijaga

Cited by 16 publications

References 0 publications

The Implications of Theory of Planned Behavior (TPB) on The Student Online Business Intention

The Implications of Theory of Planned Behavior (TPB) on The Student Online Business Intention

Consumer Perception about Paid Cutlery Programs at Online Food Delivery Company

Peningkatan Kapabilitas Teknologi Dalam Menghadapi Era Disrupsi Pada Generasi Milenial Melalui Webinar

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