Whiteness has evolved in the way that mostly white parents teach their children to embrace and normalize it. Whereas within the United States previously, white families employed explicitly racist tactics to maintain whiteness in their children, today white, neoliberal families have adapted their whiteness to be more implicit and socially acceptable. This chapter draws on literature and narrative inquiry to describe how whiteness is passed down, generation by generation. The author looks particularly at white, neoliberal, and color evasive families of today to deconstruct these myths. The author closes by offering strategies and examples for parents who want to raise critically conscious and socially just children and grow these traits within themselves as well.