Mostly Credible and Transparent: Audience Perceptions of News Stories Produced With Traditional and Multiplatform Newsgathering Technologies

Abstract

This multistage project explored new territory by evaluating news stories produced by multiplatform journalism using different technologies and among viewers from different generations. Mixed results were found between the controlled laboratory setting and the nationwide deployment. Lack of significant differences in perception of transparency or credibility of news produced using traditional technologies and new technologies provides promising implications for those concerned with media economics and the benefits of multiplatform journalistic production.