Most used Digital Marketing tool in Agricultural SMEs in the Municipality of Villa Guerrero

Abstract

Digital marketing according to Herrera (2019), began to have a strong presence in Mexico from 2016, however, it was until 2018 when companies considered integrating specialists within their payroll, and after the pandemic by COVID-19, the techniques of this were increasing, since they went through a stage of isolation that led companies to sell through the internet, mainly through social networks if they wanted to survive. Therefore, the objective of this research is to know the digital marketing strategies most used in agricultural companies in the municipality of Villa Guerrero, State of Mexico, all this, because in this municipality the floricultural economic activity predominates and therefore there are many SMEs dedicated to the sale of inputs and fertilizers for production in the region. Therefore, a quantitative methodology was used to test the hypothesis, because data collection was carried out through surveys, which were applied in person to a representative sample of agricultural companies, located in the head of the municipality of Villa Guerrero and its surroundings, to demonstrate whether the most used social network as a digital marketing tool was Facebook, using descriptive and correlational data analysis techniques.