Work on deep learning or perish": folklore wisdom in 2021.During recent years, the renaissance of neural networks as the major machine learning paradigm and more specifically, the confirmation that deep learning techniques provide state-of-the-art results for most of computer vision tasks has been shaking up traditional research in image processing. The same can be said for research in communities working on applied harmonic analysis, information geometry, variational methods, etc. For many researchers, this is viewed as an existential threat. On the one hand, research funding agencies privilege mainstream approaches especially when these are unquestionably suitable for solving real problems and for making progress on artificial intelligence. On the other hand, successful publishing of research in our communities is becoming almost exclusively based on a quantitative improvement of the accuracy of any benchmark task.