“…Initial studies have provided insight into the tourism development process and helped discern the dynamics by using aggregate data in a macroeconomic perspective (Li, Pan, Law, & Huang, 2017;Ning, 2000;Wang, 2009;Yang, Pan, Evans, & Lv, 2015). Other researchers have analysed Chinese tourists' consumption behaviour with a microeconomic perspective, evidencing the influence of income level (Lin, Mao, & Song, 2015;Yu, Huang, & Fang, 2013;Zhang, 2014), socio-demographic characteristics (Lin et al, 2015;Zhang, 2014), house price (Zhang & Feng, 2018) and risk preference (Zhang, 2014) on tourism expenditure. Moreover, Fu, Cai, and Lehto (2017) started from Confucianism, presented a qualitative analysis of motivations of Chinese households to travel.…”