“…Data analysis was not, therefore, a simple matter of interpreting the visual content of the video data, but involved examining how different producers and viewers of these images give subjective meaning to their content and form (Trena, Paulus and Dempster, 2014). To this end, inviting participants to directly engage with the visual data during their qualitative interviews helped to deepen the researcher's own understanding when analysing these videos, and significantly influenced how we chose to represent the experiences of those who participated in the research (Kaley at al, 2018b).…”