More than words: Do personality, emotion, and lifestyle matter on the wine tourism?
Xi Wang,
Guang Han,
Yiqi Wang
et al.
Abstract:In enhancing marketing strategies for wine tourism destinations, this study explores the influence of emotional factors, personality traits, and lifestyle components on the wine tourism experience. Utilizing natural language processing (NLP), over 8000 wine tourism reviews on TripAdvisor.com were analyzed to discern consumers' implicit emotions and personality types. Through extensive big data analyses, relationships between personality types and eight emotional dimensions, as well as associations with lifesty… Show more
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