More Than Meets the Eye: The Impact of Materialism on Information Selection During Luxury Choices

Audrin, Catherine; Brosch, Tobias; Sander, David; Chanal, Julien

doi:10.3389/fnbeh.2018.00172

Cited by 7 publications

(4 citation statements)

References 60 publications

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“…As for value brands , the left superior frontal gyrus and anterior cingulate cortex were activated , which is hypothesized as being relevant for associating actions with consequences. Thus, by applying neuroscientific tools, academics and practitioners are able to identify brain responses and triggers upon hedonic and/or utilitarian brand exposure (Audrin et al., 2018; Bettiga et al., 2020; Hubert et al., 2018).…”

Section: Resultsmentioning

confidence: 99%

Neuroscience research in consumer behavior: A review and future research agenda

Oliveira

Guerreiro

Rita

2022

Int J Consumer Studies

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Consumer neuroscience is a growing field in both marketing and consumer behavior research. The number of articles published on the topic has increased exponentially in the last 15 years. However, there is still no comprehensive analysis of the literature highlighting the main constructs, trends and research gaps found in such a large collection of papers. Therefore, this paper provides a text mining (TM) analysis that clusters and systematizes the complex and dispersed information of 469 articles, using the correlated topic model algorithm (CTM). Results show that “consumer neuroscience”, “brand memory”, and “willingness to buy” are the most relevant topics in the field. This study also reveals that the literature has been focusing on ethical concerns as well as on controversial concerns in the use of consumer neuroscience techniques. We include a final section on future research questions and opportunities that emerged from the conducted research.

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Section: Resultsmentioning

confidence: 99%

Neuroscience research in consumer behavior: A review and future research agenda

Oliveira

Guerreiro

Rita

2022

Int J Consumer Studies

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“…It can be hypothesized that spendthrifts and materialists do not morally object to luxury goods—instead they may embrace luxury consumption. Research has drawn a direct link between a consumer’s level of materialism and their desire to make luxury purchases [ 41 – 43 ]. Similar connections have been made between spendthrifts and luxury consumption [ 44 , 45 ].…”

Section: Subjective Ethics For Luxury Csr and Its Potential Reasonsmentioning

confidence: 99%

The reference-independence of CSR expectations for luxury firms

Wong

2023

PLoS ONE

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Consumers actively look to and expect businesses to engage in charitable donation activities. While past research has demonstrated the strategic benefits that corporate social responsibility (CSR) affords to firms, little is known about the way consumers apply subjective (or objective) ethical standards for corporate donations. Our research focuses on the way expectation standards of CSR are applied to luxury (versus non-luxury) companies. Do consumers hold a belief that luxury firms are expected to donate more? Four experimental studies find robust and converging evidence that consumers do not hold luxury firms to a higher standard; instead, they take on the normative belief that companies are obligated to donate equal amounts. This reference-independence holds stable across different product categories (Studies 1a and 1b), perspectives (Study 2), and attempts to alter the belief (Study 3). However, individual differences do exist among consumers regarding the level of donation expected, particularly for materialists and spendthrifts. Specifically, moderation analyses reveal that materialists and spendthrifts (compared to non-materialists and tightwads) expect higher levels of corporate donations regardless of the type of firm (i.e., luxury vs. non-luxury). This research extends the discussion of subjective ethical beliefs in the context of luxury CSR.

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“…These findings suggest that perceived usefulness is an important factor that influences purchase intention in the context of mobile commerce. (Audrin et al, 2018;Audrin et al, 2018a;Bakir et al, 2020) examined the impact of perceived usefulness on purchasing intention in the context of social commerce in South Korea. The study uses a sample of 210 participants and analyzes the data using hierarchical regression analysis.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

The Impact of Lipstick Effect on Purchasing Intention: The Case of the Lebanese Cosmetics Industry

Alozian,

Shatila

2023

EUrASEANs

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The lipstick effect is motivated by women's desire to attract partners with resources and is driven by the intended mate-attracting function that these products perform. The study does not rule it out, but the emotions caused by the economic downturns make us suspect that other causes are likely involved in the lipstick's effect. Data from this study were collected using a self-administered questionnaire in Lebanon. The questionnaire was distributed to 250 people from the target group using Google Forms with customers who usually prefer to shop. The variables were explained to them, and only 180 respondents completed the questionnaires. This survey aims to collect information on people’s perceived usefulness, ease of use, perceived control, self-efficacyand enjoyment during 2022, as well as the descriptive characteristics of consumers who prefer to buy cosmetics products in Lebanon. The questionnaire responses were the main data source for statistics and hypothesis testing. The contribution of this study on the impact of the lipstick effect on purchasing intention during the crisis in Lebanon is to provide a better understanding of consumer behavior during economic downturns. By examining the factors that influence consumer purchase intention in the context of the lipstick effect, the study adds to the existing literature on consumer behavior duringa recession. In addition, by focusing on the specific case of Lebanon, the study provides insights into how the lipstick effect may vary across cultural and economic contexts.

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More Than Meets the Eye: The Impact of Materialism on Information Selection During Luxury Choices

Cited by 7 publications

References 60 publications

Neuroscience research in consumer behavior: A review and future research agenda

Neuroscience research in consumer behavior: A review and future research agenda

The reference-independence of CSR expectations for luxury firms

The Impact of Lipstick Effect on Purchasing Intention: The Case of the Lebanese Cosmetics Industry

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