“…Consequently, we believe that Hofstede's metrics still capture important cultural differences as evidenced by the large number of empirical studies that have used his data in IB research (Barkema, Bell, & Pennings, 1996;Barkema & Vermeulen, 1997;Benito & Gripsrud, 1992;Chan & Makino, 2007;Cho & Padmanabhan, 2005;Dow & Ferencikova, 2010;Morosini et al, 1998;Yiu & Makino, 2002). However, as reported below, we conducted tests with other measures of cultural distance as robustness checks (see analyses section), all pointing in the same direction.…”