Where sociologists find resources, they infer power or status. However, sometimes resources are fleetingly held rather than enduringly controlled, and then status only translates into resources given impetus, or the motivation and momentary capacity to make resource claims. Status then rests on relations of impingement, whereby one actor gains resources and another loses them when the former’s impetus surges. These ideas are developed through an analysis of desk competition for front‐page space at The New York Times (1980–2005), where impetus is operationalized as the total number of newsworthy articles at each desk’s disposal on a given day. Statistical analysis reveals that all desks impinge and are impinged upon, though not equally, but also that a desk’s ability to impinge (efficacy) and susceptibility to impingement (vulnerability) are subject to change through time. This helps explain the most striking change in front‐page composition during this period: the sharp increase in national front‐page articles, and a corresponding decline in foreign front‐page articles, in the early 1990s.