“…From a different perspective, the ageing of societies might equally imply a future 'good' arising from the 'bad' of declining productivity growth associated with 'secular stagnation' and the so-called 'second demographic transition' (Zaidi and Morgan, 2017;Rachel and Summers, 2019;Gilleard, 2023). If, as some suggest, the declining size of the working-age population in high-income, already ageing societies leads to a relatively permanent phase of low or zero economic growth, lifestyle consumer demand may shift from one based on the extraction of ever more finite resources to that reflective of an older, more leisurely and less materialistic consumer base (Jackson, 2017;Dorling, 2021).…”