Can a thing be what it is not? Can a thing be where it is not, and not be where it is? Can God not be God? Can God afford to be a dununu? In this article, I unveil the “Jesus Paradox”, and try to solve it using a Biblically derived principle. I propose that Christianity is a hoax, because it breaks the “stupidity principle” or the dununu principle. The stupidity principle is the fact that a sovereign God cannot do stupid things. Christianity, though, bears all the marks of a very deep stupidity. Any God who seems to make provision for His own death, or who admits that He once died, seems to me to be a hopelessly stupid God. The Jesus paradox arises because of what seems to be a unique though simple discovery: that there is, in fact, one thing that God cannot do. God cannot afford not to be God. That is, God cannot die. The paradox which traps Jesus is that He needs to die in order to show that He is God, but by dying He forfeits being God. Could Jesus die? Can He die? Can God afford to die? In this theoretical article I draw some provisional notes around the problem. In the end, I solve the Jesus paradox through the dununu principle. Because God cannot die, resurrection and Christianity are in fact irrelevant.