Moral obligation in online social interaction: Clicking the “like” button

Xu, Xiping; Yao, Zhong; Teo, Thompson S. H.

doi:10.1016/j.im.2019.103249

Cited by 41 publications

(59 citation statements)

References 66 publications

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“…Social impact assessment is defined as "the process of identifying the future consequences of current or proposed actions related to individuals, organizations and macro-social systems" (Becker, 2001;Mahmoudi et al, 2013). Interpersonal relationship stimuli (perceived authority, perceived closeness, and peer references) were positively related to feelings of moral obligation (Xu et al, 2019). Public-private collaboration coordinates the collective mobilization of resources to excel in sector value creation because it creates social value (Caldwell et al, 2017).…”

Section: Results and Discussion Socio-cultural Impactmentioning

confidence: 99%

“…The determination of the pesantren as a batik tourism village in Pekalongan City cannot be separated from the contribution of social capital that influences it. The contribution of social capital can be in the form of stimulation of interpersonal relationships (perception of authority, perception of closeness, and peer references), which are positively related to feelings of moral obligation and social capital, which is used as a conceptual tool to explore various aspects of life (Tulin et al, 2018;Xu et al, 2019;Zissi et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

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Social Culture Impact and Value Changes of Batik Tourism Village: A Case Study of Pesindon-Indonesia Batik Tourism Village

Kusumawati¹,

Rusdarti²,

Setyowati³

et al. 2022

GTG

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The development of batik tourism villages has an important role in the development of sustainable tourism. On the other hand, it also has an impact on a paradigm shift in socio-cultural impacts and changes in community values. Many studies examine the importance of developing a tourist village, but studies that discuss how the impact of developing a batik tourism village on socio-cultural changes and changes in values have not been widely studied. This study aims to analyze the socio-cultural impact and value changes in the Pesindon batik tourism village after the establishment of Pesindon as a batik tourism village in Pekalongan City. This study uses a qualitative approach involving informants as the main source of information and supporting informants. Data collection used the interview method on 15 respondents from Pesindon-Indonesia batik tourism village. Also, document analysis in the form of archives and other important documents was also carried out. The study results on the determination of Pesindon as a batik tourism village in Pekalongan City had a positive impact on the relationship between batik entrepreneurs and workers and batik entrepreneurs with the community. In addition, the relationship that occurs in the Pesindon batik tourism village leads to professional work to meet the needs of each individual, and batik is increasingly entrenched among the people of Pekalongan and increasingly popular in Indonesia. The establishment of the Pesindon batik tourism village provides positive benefits for the socio-cultural impact and changes in values and provides additional literature on life in society. The study results have implications for relevant stakeholders in the development of tourist villages to support sustainable tourism.

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Section: Results and Discussion Socio-cultural Impactmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Social Culture Impact and Value Changes of Batik Tourism Village: A Case Study of Pesindon-Indonesia Batik Tourism Village

Kusumawati¹,

Rusdarti²,

Setyowati³

et al. 2022

GTG

View full text Add to dashboard Cite

show abstract

“…In studies using the S-O-R model as a theoretical model framework, purchase [30,35,36], impulse purchase [27,31,33,38,40], repurchase [28] willingness or behavior are often used as an organismal response variable (R). In addition, the willingness to use APP [29], to participate in the online community [41], and to like [34] has also been widely studied. Some scholars who conducted a research review found that the S-O-R framework is the most popular theoretical method to study online impulse buying [10].…”

Section: S-o-r Theorymentioning

confidence: 99%

How do scarcity promotion and cause-related events lead to impulse purchase in the agricultural product live stream?

guo

Huang

2022

Preprint

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Harvest agricultural products are perishable. If they cannot be sold, there will be serious grain loss and food waste. It is an important issue related to human sustainable development and urgent to address. As the most popular way of shopping, live shopping has achieved remarkable achievements, while the existing research is relatively silent on how to promote the sales of agricultural products in the context of live streams. Based on S-O-R theory and dual-system theory, three studies investigated the intrinsic mechanism of consumers' impulse purchase intention in live streams. The results show that scarcity promotion and cause-related events are positively correlated with consumers' impulse purchase intention. The intrinsic mechanism is respectively arousal and moral elevation. Interestingly, when scarcity promotion and cause-related events are presented at the same time, the impact of cause-related events on impulse purchase is no longer significant. Overall, the proposed model could be used to predict consumers’ willingness and provide the choice of marketing strategy to promote the sale of agricultural products, which has significant theoretical and practical value.

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“…Accordingly, the consumer's affective and cognitive response toward the sponsored post will be increased. In practical terms, marketers who wish to secure consumer moral obligation to participate in social interactions on social media (Xu et al, 2020) should take the indirect path through social engagement using a social message appeal strategy. For example, when a marketer executes a promotional campaign through the Facebook advertising platform seeking to achieve an immediate result of an increase in sales, the marketer should implement a personal message appeal as it leads directly to behavioral engagement with the sponsored post.…”

Section: Managerial Implicationsmentioning

confidence: 99%

“…Given the fact that sponsored posts resemble consumer posts, consumer feelings of moral obligation (as part of social facilitation) to click on the "like" button (i.e. behavioral engagement) (Xu et al, 2020) or participate in sharing the social message might give legitimacy to socially or morally unacceptable activities. Consequently, some of these sponsored posts that fall under various categories (such as ethically charged products, political issues, etc.)…”

Section: Managerial Implicationsmentioning

confidence: 99%

It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts

Zimand-Sheiner

Kol

Levy

2021

JRIM

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PurposeGrounded in uses and gratifications (U&G) theory and relying on the congruence/incongruence approaches, the current research aims to contribute to the study of interactive marketing by measuring the effectiveness of social and personal sponsored post message appeals on consumer psychological and behavioral engagement. A conceptual framework is suggested.Design/methodology/approachData were collected during a field experiment conducted on Facebook, consisting of two sponsored Facebook post campaigns, followed by a survey distributed to consumers who were exposed to the experiment.FindingsA structural path model suggests that the congruence of the social message appeal of sponsored Facebook posts leads directly to psychological engagement that follows affective response. This path elevates an indirect effect toward behavioral engagement. Additionally, it was found that the incongruence of the personal message appeal of sponsored Facebook posts leads directly to behavioral engagement.Originality/valueThe novelty of the current research focuses on the unexplored subject of sponsored Facebook post message appeal effectiveness. Based on U&G theory applied to social media and the (in)congruence approaches, the study suggests a new dichotomy of message appeal for digital advertising, i.e. social vs. personal message strategies. Consumer engagement with the two appeals adds value to theory and practice by conceptualizing the effect of sponsored post content strategies on consumer engagement in Facebook while incorporating ad content with a hierarchical process.

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Moral obligation in online social interaction: Clicking the “like” button

Cited by 41 publications

References 66 publications

Social Culture Impact and Value Changes of Batik Tourism Village: A Case Study of Pesindon-Indonesia Batik Tourism Village

Social Culture Impact and Value Changes of Batik Tourism Village: A Case Study of Pesindon-Indonesia Batik Tourism Village

How do scarcity promotion and cause-related events lead to impulse purchase in the agricultural product live stream?

It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts

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