Mood, source characteristics, and message processing: A mood-congruent expectancies approach

Ziegler, René

doi:10.1016/j.jesp.2010.04.014

Cited by 25 publications

(94 citation statements)

References 35 publications

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“…Finally, another conceptualisation, the mood congruency perspective (Ziegler, 2010), argues that 600 message processing is enhanced when mood-based expectancies are disconfirmed rather than confirmed. Because people who are happy generally have more positive expectancies, a counterattitudinal message might be less expected than a 605 proattitudinal message and therefore receive more processing (Ziegler, 2013).…”

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confidence: 99%

Emotion and persuasion: Cognitive and meta-cognitive processes impact attitudes

Petty

Briñol

2014

Cognition and Emotion

195

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Esta es la versión de autor del artículo publicado en: This is an author produced version of a paper published in:Cognition and Emotion 29.1 (2015) This article addresses the multiple ways in which emotions can influence attitudes and persuasion via primary and secondary (meta-) cognition. Using the elaboration likelihood model of persuasion as a guide, we review evidence for five fundamental processes that occur at different points along the elaboration continuum. When the extent of thinking is constrained to be low, emotions influence attitudes by relatively simple processes that lead them to change in a manner consistent with the 15 valence of the emotion. When thinking is constrained to be high, emotions can serve as arguments in favour of a proposal if they are relevant to the merits of the advocacy or they can bias thinking if the emotion precedes the message. If thinking is high and emotions become salient after thinking, they can lead people to rely or not rely on the thoughts generated either because the emotion leads people to like or dislike their thoughts (affective validation) or feel more confident or doubtful in their 20 thoughts (cognitive validation). When thinking is unconstrained, emotions influence the extent of thinking about the persuasive communication. Although prior theories have addressed one or more of these fundamental processes, no other approach has integrated them into one framework.

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confidence: 99%

Emotion and persuasion: Cognitive and meta-cognitive processes impact attitudes

Petty

Briñol

2014

Cognition and Emotion

195

123

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“…In view of this diversity of findings and accounts, the next section describes the MCA (Ziegler, 2010). In essence, the MCA complements (rather than contradicts) the hedonic contingency view.…”

Section: Summary Of Extant Researchmentioning

confidence: 97%

“…Given that processing likelihood due to mood-unrelated factors is neither high nor low, the role of source attributes for persuasion processes may be understood from a mood-congruent expectancies perspective (Ziegler, 2010). Specifically, according to the MCA, moods should not only affect (implicit) expectations regarding message valence (Ziegler, 2013) but also implicate implicit expectations regarding the source of a message.…”

Section: Mood and Source Valencementioning

confidence: 99%

“…Given positive and negative mood, mood congruency of the source affects processing. I have conducted two experiments testing the assumption that source valence affects happy as well as sad individuals' message scrutiny (Ziegler, 2010).…”

Section: Mood and Source Valencementioning

confidence: 99%

“…Against the background of this wealth of approaches, we have more recently proposed and tested a still further approach (Ziegler, 2010(Ziegler, , 2013Ziegler & Burger, 2011;Ziegler & Diehl, 2011;Ziegler, Schlett, & Aydinli, 2013). The mood-congruent expectancies approach (MCA) holds that both positive and negative moods may elicit more or less effortful processing contingent on the extent to which mood-congruent expectancies are confirmed or disconfirmed.…”

Section: Introductionmentioning

confidence: 99%

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Mood and Processing Effort

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Choosing Across Cultures: The Effect of Choice Complexity on Treatment Outcomes

Brown

Oikawa

Rose

et al. 2015

Behavioral Decision Making

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Prior research has revealed that having choice over treatments can improve their efficacy. However, it is currently unknown if the benefits of treatment choice hold for complex decisions and different cultures. The effects of differing numbers of treatment options were explored across two cultural contexts: United States and Japan. Participants were exposed to an uncomfortable stimulus and provided with up to 15 placebo treatment options they believed would reduce discomfort. There was a significant interaction such that participants from Japan benefited most from fewer treatment options (2 and 5) compared with more treatment options (10 and 15). Participants from the United States, however, showed either no change in discomfort or less discomfort as the number of choices increased. Additionally, participants from Japan reported less satisfaction with the decision process when they had more treatment options to choose from whereas U.S. participants reported similar, if not slightly higher, satisfaction with more treatment options. Further, a second study indicated that a positive experience with the decision process mediated the relationship between choice complexity and treatment efficacy for Japanese participants. These data demonstrate the importance of culture and choice complexity when discussing treatment choice and resulting outcomes in the medical context.

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Mood, source characteristics, and message processing: A mood-congruent expectancies approach

Cited by 25 publications

References 35 publications

Emotion and persuasion: Cognitive and meta-cognitive processes impact attitudes

Emotion and persuasion: Cognitive and meta-cognitive processes impact attitudes

Mood and Processing Effort

Choosing Across Cultures: The Effect of Choice Complexity on Treatment Outcomes

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