1991
DOI: 10.1016/s0065-2601(08)60329-9
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Mood and Persuasion: Affective States Influence the Processing of Persuasive Communications

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Cited by 442 publications
(298 citation statements)
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“…Generally, Isen's research has consistently demonstrated that positive affect predicts better creativity and greater cognitive flexibility (Isen & Daubman, 1984;Isen, Johnson, Mertz, & Robinson, 1985;Isen, Daubman, & Nowicki, 1987), as well as the use of heuristic types of cognitive processing strategies (Isen & Means, 1983;Schwarz, Bless & Bohner, 1991). Forgas (1995 proposed Affect Infusion Theory, and provided conceptual depth by proposing that affect influences cognitive judgments through two mechanisms.…”
Section: Positive Moodmentioning
confidence: 99%
“…Generally, Isen's research has consistently demonstrated that positive affect predicts better creativity and greater cognitive flexibility (Isen & Daubman, 1984;Isen, Johnson, Mertz, & Robinson, 1985;Isen, Daubman, & Nowicki, 1987), as well as the use of heuristic types of cognitive processing strategies (Isen & Means, 1983;Schwarz, Bless & Bohner, 1991). Forgas (1995 proposed Affect Infusion Theory, and provided conceptual depth by proposing that affect influences cognitive judgments through two mechanisms.…”
Section: Positive Moodmentioning
confidence: 99%
“…Additionally, we assessed participants' mood because disfluent fonts may lead to a more negative mood (Alter et al, 2007). Negative moods can prompt more systematic processing (Schwarz, Bless, & Bohner, 1991). Thus, disfluency could also result in more utilitarian responses through its negative effect on mood, independently of the metacognitive experience of fluency itself.…”
mentioning
confidence: 99%
“…The fruits of their labor have been substantial, with innumerable studies now demonstrating that affective experiences profoundly shape the course of judgment, decision making, and problem solving (see Clore, Schwarz, & Conway, 1994;Martin & Clore, 2001; for reviews). This research has drawn inspiration from a number of innovative theories meant to organize and explain how moods and emotional states impact cognition and action (e.g., Forgas, 1995;Isen, 1987;Wegener & Petty, 1994); however, perhaps no theoretical framework in this area of inquiry has been as far-reaching in its influence as the feelings-as-information model developed by Schwarz and his colleagues (see e.g., Schwarz, 1990Schwarz, , 2001Schwarz, Bless, & Bohner, 1991;Schwarz & Clore, 1996). Essentially, Schwarz and his associates propose that affective states serve to inform individuals about the nature of their current situation.…”
mentioning
confidence: 99%