Monopoly Bundling in Cyberspace: How Many Products Does Microsoft Sell?

Meese, Alan J.

doi:10.1177/0003603x9904400103

Cited by 6 publications

(3 citation statements)

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“…The sixth condition for bundling to be illegal, under the rule of reason, is that it produces no benefits to buyers that may offset the potential damage to competition (Meese 1999). If such benefits are present, bundling can still be legal, even though all five previous conditions are met.…”

Section: A Primer On Bundling Strategiesmentioning

confidence: 99%

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stremersch

Tellis

2002

Journal of Marketing

609

410

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Bundling is pervasive in today's markets. However, the bundling literature contains inconsistencies in the use of temis and ambiguity about basic principles underlying the phenomenon. The literature aiso iacits an encompassing dassification of the various strategies, dear ruies to evaiuate the legaiity of each strategy, and a unifying framework to indicate when each is optimal. Based on a review of the marketing, economics, and iaw iiterature, this artide deveiops a new synthesis of the fieki of bundiing, which provides three important benefits. First, the articie clearly and consistentiy defines bundiing terms and identifies two key dimensions that enabie a comprehensive ciassification of bundiing strategies. Second, it fbrmuiates ciear ruies for evaiuating the legaiity of each of these strategies. Third, it proposes a framework of 12 propositions that suggest whk:h bundiing strategy is optimai in various contexts. The synthesis provides managers with a framework with which to understand and choose bundiing strategies, it aiso provides researchers with promising avenues for further research.

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Section: A Primer On Bundling Strategiesmentioning

confidence: 99%

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stremersch

Tellis

2002

Journal of Marketing

609

410

View full text Add to dashboard Cite

show abstract

“…See http://www.usdoj.gov/atr/cases/f0000/0096.htm. 3 See Meese [1999]. For instance, in the late 1980s Microsoft decided to bundle its word processor (Word), spreadsheet (Excel), database (Access), presentation maker (PowerPoint) and other complementary programs into O¤ce.…”

mentioning

confidence: 99%

Compatibility and Bundling with Generalist and Specialist Firms

Denicolò

2000

The J Industrial Economics

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I analyze compatibility and bundling choices when one generalist firm offering both components of a system competes against two specialist firms each supplying one component only (but not the same one). I show that the generalist firm may have an incentive to choose incompatibility or engage in pure bundling when one component is less differentiated than the other. In this case, the system is more differentiated than the relatively undifferentiated component, and so under incompatibility the specialist firm that produces the undifferentiated component will relax price competition. This may result in higher profits for some of the competing firms.

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“…Тест хипотетичког монополисте (SSNIP test) је настао у пракси заштите конкуренције Сједињених Америчких Држава, где је у примени од 1982. године. 43 Током 90-их година ХХ века почиње да се примењује и у Европи, док је у антимонополску праксу Србије уведен одмах након доношења Закона о заштити конкуренције из 2005. године. 44 Након доношења новог Закона о заштити конкуренције, из 2009. године, он се званично не примењује.…”

Section: тест хипотетичког монополисте (тест малог али трајног повећаunclassified

Trzisna moc korporacija i konkurencija u grani

Kostić¹

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Monopoly Bundling in Cyberspace: How Many Products Does Microsoft Sell?

Cited by 6 publications

References 0 publications

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Compatibility and Bundling with Generalist and Specialist Firms

Trzisna moc korporacija i konkurencija u grani

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