A new colorimetric receptor HL, acting as a bidentate Schiff base ligand, has been synthesized by condensation of 2-methoxybenzylamine on 2,3-dihydroxybenzaldehyde in a methanolic solution. Interestingly, this chelating agent can selectively detect Cu, Co, Fe and Fe ions with a simple and an easy-to-make, well defined naked-eye visible color changes in two different solvents like acetonitrile and methanol. This bidentate ligand coordinates three metal ions of Co(II), Cu(II) and Fe(II) via nitrogen and oxygen atoms. The molecular structures of the synthesized compounds were elucidated by various physicochemical properties such as the elemental analysis, FT-IR, HNMR, UV-Vis and the Mass spectrometry. The resulting general formulae [M(L)·HO] (M(II)=Cu, Fe, Co) are proposed as mononuclear complexes. The solvatochromism properties of these compounds were studied with their absorption spectra using different solvents as methanol (MeOH), acetonitrile (AN), tetrahydrofuran (THF), dimethylformamid (DMF), dimethylsulfoxid (DMSO) and dichloromethane (DC). The Electrochemical behavior of copper complex was explored in DMF solutions by cyclic voltammetry (CV) with two working electrodes: glassy carbon (GC) and platinum electrode (Pt). This study reveals that copper complex shows successively two redox systems as Cu and Cu. The Fe and Co redox systems have also been studied in DMF and DMSO media.