Monitoring Viability and Sustainability in Healthcare Organizations

Saviano, Marialuisa; Bassano, Clara; Piciocchi, Paolo; Nauta, Primiano Di; Lettieri, Mattia

doi:10.3390/su10103548

Cited by 41 publications

(30 citation statements)

References 73 publications

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“…In fact, Health 2.0 is grounded on the idea that medical care must move away from hospital-based attention and focus on promoting health, providing domestic health care and instructing consumers and patients to take responsibility for their own health [3]. All this has generated a new paradigm in health communication in which the HOs, continually exposed to public scrutiny due to the social importance of their services [4], have found in social media a vehicle through which to involve society in the organization.…”

Section: Introductionmentioning

confidence: 99%

Committed to Health: Key Factors to Improve Users’ Online Engagement through Facebook

Alonso-Cañadas¹,

Galán-Valdivieso²,

Saraite-Sariene³

et al. 2020

IJERPH

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Health organizations, continuously exposed to public scrutiny due to the social relevance of the services provided, have adopted social media to disseminate information about health but also about themselves, and thus, reducing uncertainty and improving communication. In this context, users’ participation in social media has become one of the main indicators of their effectiveness, highlighting the importance of analyzing which factors enhance online engagement. This research extends the number of variables identified in prior studies and analyzes 19,817 Facebook posts from 126 health organizations. Using multivariate linear regression, explanatory results show that economic and organizational attributes, and factors related to the social media posts, both contribute significantly to explain the engagement reached in social media by those organizations. According to our findings, health organizations are not taking enough advantage of social media to engage with their current and potential users. The dissemination of relevant information using visually attractive formats could help draw the attention of consumers, both to reach a higher commitment with the organization and to create value for society.

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Section: Introductionmentioning

confidence: 99%

Committed to Health: Key Factors to Improve Users’ Online Engagement through Facebook

Alonso-Cañadas¹,

Galán-Valdivieso²,

Saraite-Sariene³

et al. 2020

IJERPH

View full text Add to dashboard Cite

show abstract

“…The complexity of healthcare services is compounded by the continuously increasing multiple stakeholders, including patients, healthcare providers, politicians, managers, co-workers, front-line staff, directors, and policy makers [21,22]. Hospitals have to embrace CSR and develop stronger relations above all with their community, in order to become more effective at improving health services [8,23] and in achieving the targets for United Nations SDGs.…”

Section: Sustainability Communication In the Healthcare Sectormentioning

confidence: 99%

“…At the same time, patients have become empowered through online information [7]. Healthcare organizations are continuously exposed to public scrutiny due to the social importance of their services [8]. Healthcare companies are thus expanding their media mix in order to include social media channels to engage their public and reinforce their sustainability efforts [9].…”

Section: Introductionmentioning

confidence: 99%

Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook

et al. 2018

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Healthcare organizations are being increasingly requested to publicize their sustainability efforts on digital environments and social media, in part because previously passive patients are now becoming active customers. This paper investigates how leading healthcare organizations are using Facebook to communicate their sustainability, in terms of their focus on different components of the 3Ps (people, profit, planet) and interactive communication strategies used on social media. A content analysis was made of the Facebook posts (n = 6145) of healthcare organizations in the Forbes Global 2000 (2017 annual ranking) from 2015 to mid-2018. Our findings show that the social component of sustainability prevails over environmental and economic issues, although it does not seem to generate increased consumer engagement (in terms of users’ likes, comments, reactions, etc.). A data visualization dashboard was developed to help managers in benchmarking competitors and assessing how they can increase response rates and public engagement on social media, thus encouraging the active participation of users. The study also provides useful insights for communication managers in identifying how to use deliberative tools to develop consumer relationships on social media and aligning companies and consumers regarding shared sustainability themes.

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“…Few contributions address the topic of healthcare in a systems perspective and together with the topic of evaluations: in this sense, vSa becomes a bridging concept by the means of which the sustainability perspective can be incorporated into the management control system of healthcare organizations [26].…”

Section: Introductionmentioning

confidence: 99%

From Health Technology Assessment to Health Technology Sustainability

et al. 2018

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This paper aims to propose a methodological lens to the assessment of technological innovations in healthcare based on the principles of social, economic, and political sustainability. Starting from the consideration of a lack of a unified interpretative framework of health technology assessment, using a content analysis of the relevant literature on the topic, we identified both the scientific perspectives adopted by the scholars and the most widely discussed topics. Consequently, the less explored scientific areas were framed, and, therefore, those more susceptible to further investigation came to light. The result is an overall picture which highlights the absence of unified and generally accepted approaches to evaluation, together with the lack of awareness on the fact that the multiplicity of methods adopted is essentially connected to the multiplicity of innovations, for each of which a method (or a set of methods) of preferable evaluation can be prefigured. Based on these observations, we propose a general reference framework for evaluation, based on the Viable Systems Approach (vSa), and a schematic outline of the connections between the complexity of innovations and the evaluation methodologies.Sustainability 2018, 10, 4748 2 of 22 other relates to the increasingly demanding policy makers and funders, who require greater evidence for new and existing therapies [6].Adopted primarily in the USA in the 1970s [7,8] and rapidly spread in Europe in the following decades, HTAs are currently being introduced in most countries of the world [3]. During the 1970s, the focus was to summarize the evidence concerning studies on the cost effectiveness of health interventions. Afterwards, at the end of the 1990s, HTA widened its focus from the evaluation of only large, expensive and machine-based technologies also to smaller technologies and healthcare, addressing broader issues (organizational, social implications, and ethics) [7]. Currently, the health technology assessment processes critically evaluate reimbursement submissions of pharmaceuticals, simple medical devices, and complex medical devices, such as hospital technologies [9], vaccines, procedures, health services, and public health interventions. Therefore, they are becoming an important tool to support health policy decisions in many countries [9].Nowadays, the importance of HTAs has increased further, also spreading in Central and Eastern European countries. HTA activities have a national focus associated with the Ministry of Health and, by influencing health policy documents of the European Commission, it seems likely that, in the future, the HTA will be institutionalized somehow as part of the EU's activities. The task of applying HTA techniques for the evaluation of new health technologies is devolved to the different government support bodies (e.g., NICE in the UK, IQWIG in Germany, and AGENAS in Italy).Thus, HTAs act to define a policy research approach that examines the short and long-term social, economic, and political consequences of the applicatio...

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Monitoring Viability and Sustainability in Healthcare Organizations

Cited by 41 publications

References 73 publications

Committed to Health: Key Factors to Improve Users’ Online Engagement through Facebook

Committed to Health: Key Factors to Improve Users’ Online Engagement through Facebook

Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook

From Health Technology Assessment to Health Technology Sustainability

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