Monitoring social media: Students satisfaction with university administration activities

Koshkin, Andrey Petrovich; Rassolov, Ilya M.; Novikov, Andrey Vadimovich

doi:10.1007/s10639-016-9558-x

Cited by 13 publications

(6 citation statements)

References 32 publications

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“…This is supported by the study on SM use to support learning and teaching (Kara et al, 2020) which highlights the benefits of SM in expanding learning communities beyond the constraints inherent in an established class. SM represents a powerful, inexpensive asynchronous communication option for faculty and institutions to engage with their students (Carr & Hayes, 2015;Koshkin et al, 2016). It should not be discounted as a useful tool to enhance student interconnectedness.…”

Section: Learning Communitiesmentioning

confidence: 99%

Transitioning to E-Learning during the COVID-19 pandemic: How have Higher Education Institutions responded to the challenge?

2021

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Lockdowns, social distancing, and COVID safe hygiene practices have rendered the usual face-to-face course delivery options all but impossible for many higher education institutions worldwide. A forced transition to online learning has been the only viable option for preventing a wholesale closure of many institutions. The aim of this study is to identify the role of educational technologies in the transition from face-to-face to online teaching and learning activities during the COVID-19 pandemic. This paper identified five challenges to transitioning to online education experienced by higher education institutions: synchronous/asynchronous learning tool integration, access to technology, faculty and student online competence, academic dishonesty, and privacy and confidentiality. From the studies examined in this literature review, strategies for successful online implementation were also noted. These included: providing e-learning training support for faculty and students, fostering online learning communities, and expanding traditional face-to-face course delivery to incorporate more elements of blended learning. A Technology Enhanced Learning Hub that encapsulates the learning process within a modality-neutral learning space is presented as a suggested framework for delivering higher education programs in this challenging environment.

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Section: Learning Communitiesmentioning

confidence: 99%

Transitioning to E-Learning during the COVID-19 pandemic: How have Higher Education Institutions responded to the challenge?

2021

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“…At times, we had a sense that students blamed the FLCP for the disruption to their field experiences. It has been noted that student discontent is often aired in a public forum, such as social media, to provide both momentum and traction for a particular situation or social movement (Koshkin et al 2017 ). The student discourse, including negative comments, seemed to exacerbate anxiety on all levels: for the students, field advisors, instructors, the School leadership, and the FLCP team.…”

Section: Shared Trauma Crisis and Anxiety In An Uncertain Worldmentioning

confidence: 99%

Faculty Respond to COVID-19: Reflections-on-Action in Field Education

et al. 2021

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The field placement process has become increasingly challenging for schools of social work, particularly for large graduate programs situated in urban centers with competing schools. The unprecedented circumstances created by the COVID-19 public health crisis further strained the placement process, revealing a delicate balance of interdependent systems that schools must address when confronted with an unforeseen disruption of field education. This paper reflectively examines the steps taken by the field faculty and department of one large school of social work to address the impact of the pandemic on field education and its placement process. Utilizing crisis and shared trauma perspectives, the field disruptions, continuity of learning, contingency plans, and the attendant anxiety caused by COVID-19 are discussed, as are the lessons learned. Though COVID-19 has significantly altered the placement process, this reflective frame allows faculty to take the lessons emerging from the crisis and use them to improve services and learning opportunities for students in the future.

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“…Öğrenci memnuniyetini hedefleyen bir üniversitenin pazarlama stratejisi öğrencilerin istek ve ihtiyaçlarını dikkate almaya odaklanmalıdır (Kuo et al, 2013). Bilgi çağında sosyal medya, üniversiteler için bilgiyi hedef pazara iletmenin, onlarla iletişim kurmanın ve onların istek ve ihtiyaçlarına ilişkin bilgi toplamanın en hesaplı, hızlı ve etkili yoludur (Koshkin et al, 2017). Sosyal medya yoluyla üniversiteler mevcut ve potansiyel öğrencilerini memnun etmek için gerekli bilgileri, görüş ve önerileri onlardan gerçek zamanlı olarak kolayca toplayabilirler (Vukasovic, 2013).…”

Section: üNiversitelerde Sosyal Medya Pazarlama Aktiviteleri Ve öğRen...unclassified

“…Sosyal medya pazarlama aktiviteleri ile üniversiteler mevcut öğrencilerinin ve mezunlarının takip ettiği sosyal ağlarda üniversite ile ilgili bilgileri ve özel içerikleri kolayca oluşturabilir, düşük maliyetle ve hızlı bir şekilde yayabilir (Koshkin et al, 2017). Dahası, üniversitenin sosyal medya hesabı mezunlarla yeni öğrenciler arasında bir köprü kurduğundan çevrimiçi topluluklarda üniversiteye ilişkin deneyim paylaşımları öğrenci sadakatini artırabilir (Garza Salgado & Royo Vela, 2019).…”

Section: üNiversitelerde Sosyal Medya Pazarlama Aktiviteleri Ve öğRen...unclassified

Social Media Marketing Activities as a Tool to Improve Student Satisfaction and Loyalty in Universities

Bilgin

Kethüda

YILMAZ³

2023

Alanya Akademik Bakış

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Bu araştırmanın amacı, üniversitelerin sosyal medya pazarlama aktivitelerinin öğrenci memnuniyeti ve sadakatine etkisini incelemektir. Buna ek olarak, üniversitelerde öğrenci memnuniyetinin öğrenci sadakatine etkisini incelemek amaçlanmaktadır. Araştırmanın evrenini, İstanbul’da bulunan 44 vakıf üniversitesinde eğitim gören ve üniversitelerin Facebook, Instagram ve Twitter sosyal medya hesaplarını aktif olarak takip eden öğrenciler oluşturmaktadır. Araştırma verileri, sosyal medya iletişim kanalları kullanılarak çevrimiçi anketler yoluyla elde edilmiştir. Elde edilen veriler, Yapısal Eşitlik Modellemesi (YEM) kullanılarak analiz edilmiştir. Analiz sonuçları, üniversitelerde sosyal medya pazarlama aktivitelerinin öğrenci memnuniyeti üzerinde güçlü bir pozitif etkiye sahip olduğunu göstermektedir. Araştırma sonucunda öğrenci memnuniyetini en fazla etkileyen sosyal medya pazarlama bileşenlerinin etkileşim ve güncellik olduğu saptanmıştır. Ayrıca, sosyal medya pazarlama aktivitelerinin öğrenci sadakatine etkisinde öğrenci memnuniyetinin tam aracılık rolüne sahip olduğu tespit edilmiştir.

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Monitoring social media: Students satisfaction with university administration activities

Cited by 13 publications

References 32 publications

Transitioning to E-Learning during the COVID-19 pandemic: How have Higher Education Institutions responded to the challenge?

Transitioning to E-Learning during the COVID-19 pandemic: How have Higher Education Institutions responded to the challenge?

Faculty Respond to COVID-19: Reflections-on-Action in Field Education

Social Media Marketing Activities as a Tool to Improve Student Satisfaction and Loyalty in Universities

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