Moneyball: The Art of Winning the American Dental Association Membership Renewal Game

Coe, Julie M.; Best, Al M.

doi:10.1080/15332667.2014.910086

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“…Overall, individuals with high rank or in leadership positions are more likely to join a professional association than ones with low rank (Hager, ). Regarding ethnicity, scholars have found that being a member of a minority group is negatively associated with association membership renewal (Coe & Best, ). Specifically, African Americans and Hispanics show lower rates of membership renewal.…”

Section: Literature Reviewmentioning

confidence: 99%

Determinants of health care professional association members' intention to renew and recommend membership to others

2018

J of Philanthropy and Mktg

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This study was designed to explore the determinants of membership retention and expansion within a health care professional association. Analyzing empirical data from 824 members of the largest and most internationally representative health care professional association, this study found membership dues value and member attitude toward the association are key predictors of the decisions to renew membership and recommend it to others, whereas membership drop experience was a negative predictor of the 2 behavioral outcomes regarding members. Personal benefits provided by membership in the association are a determinant of recommending membership to others but not a significant factor in renewing membership.

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Section: Literature Reviewmentioning

confidence: 99%

Determinants of health care professional association members' intention to renew and recommend membership to others

2018

J of Philanthropy and Mktg

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A Case-Control Study of American Dental Association/Virginia Dental Association Membership Nonrenewals

Coe

Best

Certosimo

et al. 2016

Services Marketing Quarterly

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Moneyball: The Art of Winning the American Dental Association Membership Renewal Game

Cited by 2 publications

References 5 publications

Determinants of health care professional association members' intention to renew and recommend membership to others

Determinants of health care professional association members' intention to renew and recommend membership to others

A Case-Control Study of American Dental Association/Virginia Dental Association Membership Nonrenewals

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