Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers

Abstract

Purpose -China is undergoing a radical change as the forces of industrialization and modernization transform its society. Money is taking on an increasingly important role, particularly among young VERSION; this is the author's final, peer-reviewed manuscript. The published version may be accessed by following the link in the citation at the bottom of the page. Journal of Consumer Marketing, Vol 27, No. 2 (2010): pg. 169-179. DOI. This article is © Emerald and permission has been granted for this version to appear in e-Publications@Marquette. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald.

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