Money metaphors in English and Romanian. A Comparative Approach

Abstract

The paper aims to analyse conceptual categories clustered around money metaphors both in English and Romanian. It also explores the differences and similarities arising between the realization of this category of conceptual metaphors in Romanian and English, the mappings between Source Domain and Target Domain, the frequency of money metaphors, as well as the morphological realizations of this conceptual category. We will identify the metaphorical mapping which establishes between source domain and target domain. The first stage before embarking upon analysing and identifying conceptual metaphors is establishing the methods of annotation as well as the targets. Depending on the purpose of the research as well as on the length, the researcher can opt for manual processing or for electronic annotation, feeding the concordancing programs with headwords belonging to source domain and/or target domain. In our investigation we rely on previous research studies dealing with the figurative aspects of business language. The degree of interaction between source domain and target domain will also be mentioned.