“…Without it, business is impossible and marketing fails (Audi, 2008: p. 97, 100). So, more trust may spur economic success (Glaeser, Laibson, Scheinkman, & Soutter, 2000: p. 811 (Qian, Zhang, & Cao, 2018), facilitate transactions (Alesina & Ferrara, 2002), promote international trade (Guiso, Sapienza, & Zingales, 2009), economic growth (Zak & Knack, 2001), micro-corporate financing (Bottazzi, Rin, & Hellmann, 2016) or mergers and acquisitions (Ahern, Daminelli, & Fracassi, 2015).…”