“…Heat transfer cases of these studies have been considered by (Dandapat & Gupta, 1989, Vajravelu & Rollins, 1991, while flow of viscoelastic fluid over a stretching surface under the influence of uniform magnetic field has been investigated by (Andersson, 1992). Thereafter, a series of studies on heat transfer effects on viscoelastic fluid have been made by many authors under different physical situations including (Abel et al, 2002, Bhattacharya et al, 1998, Datti et al, 2004, Idrees & Abel, 1996, Lawrence & Rao, 1992, Prasad et al, 2000. (Khan & Sanjayanand, 2005) have derived similarity solution of viscoelastic boundary layer flow and heat transfer over an exponential stretching surface.…”