Modulation of aesthetic value by semantic context: An fMRI study

Kirk, Ulrich; Skov, Martin; Hulme, Oliver J.; Christensen, Mark Schram; Zeki, Semir

doi:10.1016/j.neuroimage.2008.10.009

Cited by 320 publications

(330 citation statements)

References 58 publications

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“…This finding is consistent with previous research on the effects of explicit information upon aesthetic reactions to music (e.g., Kroger & Margulis, 2016;Margulis, 2010;Margulis et al, 2015;North & Hargreaves, 2005). Using a similar paradigm, where identical artworks were presented with different contextual explicit information varying in prestige, Kirk et al (2009) found that prefrontal and orbitofrontal cortices recruited by aesthetic judgments were significantly influenced by the explicit information presented with the same stimuli. We suggest that this neural system could also be responsible for the modulation of aesthetic reactions to music by explicit contextual information.…”

Section: Discussionsupporting

confidence: 91%

“…Presenting music with explicit information has been shown to be influential in the evaluation of musical performances (Cassidy & Sims, 1991;Cavitt, 1997Cavitt, , 2002Kroger & Margulis, 2016;Margulis, 2010;Margulis, Kisida, & Greene, 2015;North & Hargreaves, 2005;Silveira & Diaz, 2014;Silvey, 2009;Vuoskoski & Eerola, 2013). In an fMRI study, Kirk, Skov, Hulme, Christensen, and Zeki (2009) presented the same images of artworks with different contextual information, varying in prestige (i.e., labeled as ''gallery'' or ''computer generated''). The findings revealed that when the artworks were labeled as ''gallery'' they were rated higher in an aesthetic value scale than when labeled as ''computer generated.''…”

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confidence: 99%

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The Repeated Recording Illusion

Anglada-Tort

Müllensiefen

2017

Music Perception

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The repeated recording illusion refers to the phenomenon in which listeners believe to hear different musical stimuli while they are in fact identical. The present paper aims to construct an experimental paradigm to enable the systematic measurement of this phenomenon, investigating potentially related extrinsic and individual difference factors. Participants were told to listen to “different” musical performances of an original piece when in fact they were exposed to the same repeated recording. Each time, the recording was accompanied by a text suggesting a low, medium, or high prestige of the performer. Most participants (75%) believed that they had heard different musical performances. Participants with high levels of neuroticism and openness were significantly more likely to fall for the illusion. While the explicit information presented with the music influenced participants’ ratings significantly, the effect of repeated exposure was only significant in the more familiar music condition. These results suggest that like many other human judgments, evaluations of music also rely on cognitive biases and heuristics that do not depend on the stimuli themselves. The repeated recording illusion can constitute a useful paradigm for investigating nonmusical factors because it allows for the study of their effects while the music remains the same.

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Section: Discussionsupporting

confidence: 91%

mentioning

confidence: 99%

The Repeated Recording Illusion

Anglada-Tort

Müllensiefen

2017

Music Perception

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“…Kirk et al (2009) presented images to participants that were labelled as originating from an art gallery or generated by the experimenter in Photoshop.…”

Section: The Computer-art Biasmentioning

confidence: 99%

Putting the art in artificial: Aesthetic responses to computer-generated art.

Chamberlain¹,

Mullin²,

Scheerlinck³

et al. 2018

Psychology of Aesthetics, Creativity, and the Arts

103

116

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As artificial intelligence (AI) technology increasingly becomes a feature of everyday life, it is important to understand how creative acts, regarded as uniquely human, can be valued if produced by a machine. The current studies sought to investigate how observers respond to works of visual art created either by humans or by computers. Study 1 tested observers' ability to discriminate between computer-generated and man-made art, and then examined how categorisation of art works impacted on perceived aesthetic value, revealing a bias against computer-generated art. In Study 2 this bias was reproduced in the context of robotic art, however it was found to be reversed when observers were given the opportunity to see robotic artists in action. These findings reveal an explicit prejudice against computergenerated art, driven largely by the kind of art observers believe computer algorithms are capable of producing. These prejudices can be overridden in circumstances in which observers are able to infer anthropomorphic characteristics in the computer programs, a finding which has implications for the future of artistic AI.

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“…When both conditions are met, a positive context leads to a positive evaluation of the target stimulus, while a negative context leads to a negative evaluation of the target stimulus. In the context of art, Kirk et al (2009) showed that consumers evaluate paintings labeled as belonging to an art museum more positively than paintings labeled as being computer generated by the experimenter.…”

Section: Assimilation Effectsmentioning

confidence: 99%

The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

2016

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Prior research has investigated a number of drivers of consumers' perceived product attractiveness, such as a product's shape and color. The context, in which a product is presented, has so far been largely neglected in examining consumers' aesthetic appraisal of products. Drawing on social cognition theory, this research investigates how the attractiveness of the visual context (e.g., websites, advertisements) influences consumers' perceptions of product attractiveness and product quality for familiar versus unfamiliar products. Results of two experimental studies show that consumers perceive unfamiliar products as more attractive and, consequently, of higher quality when products are placed in an attractive context than when they are placed in an unattractive context. No differences in consumers' perceived product attractiveness and perceived product quality exist for familiar products. The findings extend our theoretical knowledge of product aesthetics and provide managers with insights into the effective communication of their offerings' attractiveness.

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Modulation of aesthetic value by semantic context: An fMRI study

Cited by 320 publications

References 58 publications

The Repeated Recording Illusion

The Repeated Recording Illusion

Putting the art in artificial: Aesthetic responses to computer-generated art.

The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

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