The exponential rise in internet technologies and allied applications has given rise to the technology named Big Data that intend to process gigantically huge data to assist real-time analytics or decision purposes. However, high pace increasing data heterogeneity, non-linearity, multi-dimensional features and unannotated data characteristics forces classical approaches to undergo huge computational overheads and limited accuracy that confines its suitability for major Big Data analytics purposes. With this motivation, in this paper a robust Big Data analytics model has been developed by incorporating Min-Max normalization, Dual Phased Feature Selection (DPFS) and enhanced Adaptive Genetic Algorithm (AGA) assisted K-Means clustering. Here, the use of Min-Max normalization helps alleviating key issues like data heterogeneity, data imbalance and pre-mature convergence during computation. Unlike classical feature selection approaches, DPFS exploited the efficacy of both Pearson correlation assisted significant test as well as T-Test analysis that ensure optimal feature selection for further computation. In addition, the use of AGA assisted K-Means clustering algorithm has accomplished computationally efficient and reliable clustering for efficient Big Data analytics purposes. Noticeably, the use of adaptive fitness sensitive GA parameter selection has strengthened our proposed system to exhibit better performance without imposing computational overheads. The computational efficacy of AGA-K-Means can strengthen MapReduce to be used for real-time Big Data analytics applications.